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Manifesto of Innovation: Basic principles Sustainable Innovation (pitch)

This entry is part 1 of 3 in the series Manifesto of Innovation

see full post Manifesto of Innovation . Innovation is not technology but to create Value for Users Basic principles Sustainable Innovation (from Manifesto of Innovation)…

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Posted in Consumerism 2.0 Ecology Governance 2.0 Politics 2.0 Social Impact Sustainability

The misunderstanding on ecology (we need disruptive innovation in Ecology)

Today we live in a time of radical changes (disruption) that produce significant effects in the Society (and therefore in the Market). . The sectors…

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A real disruptive innovation radically changes the relationship with the Customer

Develop Disruptive innovationmeans firstinnovate your business model. In other words, it is necessary to transform in a disruptive way ● your mind-set, your own structures….

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Posted in Consumerism 2.0 Ecology Public Administration

The question of responsibility (and the proper functioning of the Society)

Issues related to human-made communities (Family, sports team, Society, Market, etc.) are related to the awareness in which each individual of that community acts. ….

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Posted in Innovation Sustainability

Transparentization of the Market: products with unsustainable characteristics are at risk

We know that there is a sustainable innovation and in-sustainable innovation. But we have to understand that un-sustainable innovation today is also to a large…

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‘The misunderstanding on the Social Impact’≈

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Posted in Marketing 2.0

A new role for Advertising: the need for disruptive innovation of the Model

Advertisers must realize that it is no longer a matter of developing a one-way promotion (top-down) as it has been since the 1950s. In a…

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Beyond the Value chain

When talking about disruptive innovation it is very important to pay attention to the concepts that are used, because they can actually affect the success…

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Posted in . Corporate 2.0

paradoxically putting the focus on profits the profits end up ending

Foreign outsourcing is an excellent choice for linear innovation, but a fatal choice for disruptive innovation. The fact is that today, in a society that…

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We don’t need new experts, but we need to integrate in design real expert: the End users

We don’t need new experts, but we need to integrate in design real expert: the End users

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Posted in Politics 2.0

‘The issue of subsidiarity’≈

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Posted in Culture Education Innovation

There is no “Culture of innovation”, but an Aptitude for innovation

There is no culture of innovation, but AN APTITUDE FOR INNOVATION THAT DOES NOT RESIDE IN A RATIONAL LEVEL, OF “KNOWLEDGE” (OF NOTIONS). It is a typical quality of man: the capacity for intuition. WE NEED TO FOSTER THIS QUALITY

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In times of radical innovation there are no models

  Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of…

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Using Consultants and Agencies to develop your business is a contradiction

Using Consultants and Agencies (such as those developing App) to start and/or develop your business is a contradiction for several reasons: ● the Market today…

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Posted in Marketing 2.0

Trend Forecasting for the Disruption Age

Big Player strategies very often are not able to achieve sales success: the cause is the inability to understand the real meaning of change (of Trends). It is necessary to ● understand the complexity of the interactive evolution of a system like the Market ● to go beyond the current Marketing.

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Posted in Marketing 2.0

Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market

THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.

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Posted in Disruptive Innovation Innovation

What disruption essentially is

► The concept of disruption is not an “invention” of someone, but the description of a real phenomenon that affects our civilization. ► THE DISRUPTION IS IN ITSELF A NEUTRAL CONCEPT: it is positive for those who adapt to changes, and strongly negative for who remains on previous Models.

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The West cannot think of helping the rest of the world if it cannot first solve the problem of its development Models

1) It is not possible to solve problems with the same methods and tools that created it (Einstein). The current water problem was created by…

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We need intellingent people, not intelligent machines

Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…

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Non necessitano intellingent factories, ma intellingent people in grado di concepire prodotti, e modalità di produzione e distribuzione radicalmente nuove, Non è quindi una questione…

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Posted in Marketing 2.0

Business problems: the difference between original and current marketing

The contraction in sales derives from the basic set-up of company strategies, and not from contingent critical factors.. It is necessary to understand the difference between the original conception of Marketing and the current conception of it. ● Marketing originally operates before the product definition ● current marketing has an opposite action: it presents itself to the potential Customer having already with a product, and tries to find for it a reason to purchase the product

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Posted in Corporate 2.0

Why the big companies cannot innovate within them [2]

This entry is part 2 of 2 in the series Why the big companies cannot innovate within them

Today, Companies try to innovate by overcoming the sense of certainty.
But THE SENSE OF CERTAINTY – THANKS TO ITS VISION – IS PRECISELY WHAT LEADS THE START UP TO CREATE INNOVATIVE PRODUCTS.

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Posted in Corporate 2.0

Why the big companies cannot innovate within them [1]

This entry is part 1 of 2 in the series Why the big companies cannot innovate within them

It is useless to try to bring innovationinto companies that are not themselves innovated (which are structured on an obsolete mindset). The innovation currently needed…

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Posted in Fake-Trends

The misunderstanding on Artificial Intelligence

Today there is a lack of clarity about Artificial Intelligence and about the vision of the future that is proposed to us by big Companies,…

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Posted in Corporate 2.0

The Entrepreneur’s DNA

There are no new qualities of entrepreneurs. The problem is the lack of traditional entrepreneurs.

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Posted in Mobility 2.0

Mobility 2.0 – White Paper: why the failure of Mobility

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Posted in Innovation

Consultants cannot help Companies to innovate themselves

  Most companies that try to innovate themselves (in order to adapt to the new market characterized by radical changes in Demand) fail not because…

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Future of the Market is characterized by a discontinuity

The future of the Market, in any sector, is characterized by a discontinuity with the past. There will be no improvement in current products –…

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LiteMotive: the new future of Mobility

A new direction in the development of Automotive that, in the urban context, radically redefines vehicles and ways of traveling LiteMotive is a Sustainable Mobility…

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The change taking place requires a radical change in the types of products

Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…

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Posted in Innovation

‘Manifesto of Innovation (2): Innovation in the new post-industrial Market’≈

This entry is part 3 of 3 in the series Manifesto of Innovation

A third phase of the development of the modern (post-industrial) Company / Market is in progress. THE SOCIETY MANAGEMENT AND DEVELOPMENT PROCESS IS NOW MANAGED “BOTTOM UP”. A new Economy based on Subsidiarity is developed, and A POST-INDUSTRIAL PRODUCTION MODE THAT EXCEEDS THE “MASS PRODUCTION”.

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