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We need to Involve Customers in a new, disruptive way

Involving customers in the product design process:
● it is not about “selling better” the current products, but to conceive products that are able to satisfy the New Demand (we need a new “revolutionized” Marketing compared to the current one, and not to improve: it is about to develop a Value-oriented innovation – Crowd-driven Innovation).
● innovation of Marketing strategies is not an option: in a time of radical change it is necessary to interpret evolving Needs, and therefore only the Customers are able to develop, with a participated Marketing°, the products.

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Not to accelerate production, but to change the Ideation/Production/Distribution paradigm

Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…

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A re-thinking fo the Future of Innovation Methods

Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…

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Beyond The Direct-to-Consumer Revolution

In one of the most advanced versions of Marketing (the one that best tries to understand the needs of the Customers), the Diretc-to-Consumer Marketing does…

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about: Forrester 2019 Future of IT report

Most of the considerations on Trends (on the near future of Business) are wrong because them are based on a “linear” conception of the evolution…

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Consumption: beyond the waste-ism

In the next phase of disruption we will arrive at a form of post-cosumism. In fact Consumerism is not a physiological dimension for the Society…

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The real innovation is Disruptive & Sustainable Innovation

The real innovation is Disruptive & Sustainable Innovation. Sustainability and disruptivity are both qualities of the next generation of successful products. Namely a disruptive product…

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Marketing must do breakthrough, and not evolve current strategies

If you want to adapt your strategies to new trends it is necessary to understand that Marketing must do breakthrough, and not evolve current strategies….

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A lot of misandestunding about Disruptive innovation

Most of the considerations on Trends (on the near future of Business) are wrong because they are based on a “linear” conception of the evolution…

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The future of work in the Automotive sector

To understand the future of work in the Automotive sector, it is first necessary to understand how the future of the automotive sector will be….

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The real Industry disruption

From reading the document “Industry Disruption – Seize the Skills Opportunity” “discuss some of the major themes of disruption happening in the automotive industry” Most…

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Advanced technologies (Advanced engineering) are non disruptive

Disruptive innovationmust be understood in its essence,otherwise strategies are developedwithout the awareness of what is being done (ie we produce results different from those envisaged:…

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What really is Disruption (for Automotive)

  from a reading of the Post “Radicalize Digital Transformation with Disruptive Technologies” di Dan Mahlebashian, from the Site “Best Practices for Automotive” . ….

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Innovating in the Disruptive age

It is not a question of Digital age,but of Disruptive age°: ie the focus must be on the fact that we live in a phase…

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Negative aspects Listening to Customers (instead of enable them)

Listening to Customers, in times of disruption, has more negative aspects. < see “Smartness is elaboration of information in real time – the need to…

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Forrester Predictions 2019: the problem of analyzing a disruptive situation with a non-disruptive mentality

From “Forrester ● Predictions 2019 Transformation goes pragmatic” “Companies dreamed big in response to external pressures from evolving and escalating customer demands (…) “ “But…

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Not only less Cars: radically different City Vehicles

It is necessary to realize that it is not just a question that there will be less cars in circulation. But above all, most of…

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The failing approach of the “innovation” of urban Mobility

In reality, to change – innovate – mobility is a non-sense to use a “traditional” approach. Are non-sense (among other points): ● “incentivize” users to…

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The wrong Elements of Disruptive Innovation

I read the following tweet: Elements of Disruptive Innovation: 1) Sophisticated technology that simplifies 2 ) Low-cost innovative business models 3) Economically coherent value What…

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Differences between disruptive and sustainable

Differences between disruptive and sustainable Disruptive innovation is not based on technologies

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Differences between disruptive and sustainable

In  today’s situation of economic crises, social caos, etc .. it is more than ever necessary to make it clear that SUSTAINABLE DEVELOPMENTcan only be…

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Manifesto of Innovation: Basic principles Sustainable Innovation (pitch)

This entry is part 1 of 3 in the series Manifesto of Innovation

see full post Manifesto of Innovation . Innovation is not technology but to create Value for Users Basic principles Sustainable Innovation (from Manifesto of Innovation)…

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