In the next phase of disruption we will arrive at a form of post-cosumism. In fact Consumerism – as it is conceived today, – is not a physiological dimension for the Society (and therefore for the Market).
That is:
● Consumerism is waste-ism (waste induction): products to be disposed of after a short time of use, waste of energy (for use, production and transport) and waste of resources.
This dimension is not sustainable for the Customer, but in the long run, it is not even sustainable for the Market. In fact, in this way, the financial resources of the Customer are dried up (coming to induce him to contract debts to buy what he does not have the money for), and ithe Market (the Society) reaches a phase of recession.
In other words, current consumerism is one of the causes of Customer impoverishment.
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● Consumerism is in fact an induction from the top of consumption (push). In this way or who makes strategic decisions is an “enlightened” (are there “enlightened” regimes?), Or they are not able to intuit the needs of the people.
So the market-system (and the Government system) produce “solutions” that in reality are not able to satisfy the real needs of the Customer (they do not offer a real useful value for the Customer).
< see Toward to New Marketing (1): Beyond the tools of the current Market >
< see The misunderstanding on Innovation >
< see The problems of the current Market: strategies: toward a crowd participated Marketing >
Proceeding in this way we reach a phase in which the Market-Society System is no longer able to sell its products.
The consequence of this is that spontaneous (disruptive) trends arise in response to this condition:
► forms of bottom-up entrepreneurship (the small successful startups) in the opposite direction to the waste-ism, with the development of a disruptive innovation that adopts a New Vision°; leads to new product qualities such as Durability°, Product as a Service°; and new forms of Value
< see Value-oriented innovation, a new Value proposition: the problem of ethical (ideological) values >
< see Crowd-driven Innovation / Crowdsourcin >
< see Manifesto of Innovation: Basic principles Sustainable Innovation (pitch) >
► forms self-organization of citizens for “consumption”.
