Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the Market that is not able to perceive what the real changes are taking place.
Radical changes are not an option: those who do not adapt to the are out of the Market.
There are a lot of misandestundings about .
In times of radical change () like the current one innovation – changes in strategies – it is necessary to follow the principles of Disruptive Innovation, or changes are produced that do not bring anything positive to the Value of the product (to the results of sales).
That is when you are in a phase of non-linear evolution () it is necessary to make a radi”cal change of mindset and structures (a true change of the Business Paradigm).
The Disruptive Innovation
In the eras of disruption it is necessary to develop new skills of interpreting the (a Trends Forecasting more suited to the new ). Trends Forecasting for the Disruption Age
Today it is necessary to develop a that overturns its paradigm, the Marketing of pro-sumers (the Participated Marketing).Toward to New Marketing (1): Beyond the tools of the current market
To understand the New Demand, it is necessary to understand that either we adapt to trends
with a correct interpretation or sooner or later we are thrown out of the market (or politics). Trends Forecasting for the Disruption Age
To effectively deal with theof the current disruption market Age ° (to understand the real ),
it is not a matter of doing a Mash-Up of the current methods,
but, above all, it is about
TO RADICALLY CHANGE THE
of BUSINESS (of MARKETING).
The question is that, the disruptive change is not an option°.
In the new phase of Marketing, Marketing is no longer a way to promote, but a way to understand (upstream of the product concept).
In other words, a hybrid method is an integration of the current top-down Marketing (promotional) with the of the (a Participated Marketing °).
► It is not a question of improving companies (Management, Marketing and Structure), but of carrying out a radical paradirgm shift
New demand requires a radical change
in the approach to the development of a product
that the incumbents
ARE NOT IN A POSITION TO CHANGE INTERNALLY
The disruptive change is not an option°: those who do not adapt to the new Demand remain out of the Market.
What is needed is therefore a radically new (a which is based on a Crowd-driven Innovation°) able to develop . Toward a New Marketing
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