Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the Market that is not able to perceive what the real changes are taking place.
Radical changes are not an option: those who do not adapt to the new Demand° are out of the Market.
There are a lot of misandestundings about Disruptive innovation°.
In times of radical change (Breaking Point°) like the current one innovation – changes in strategies – it is necessary to follow the principles of Disruptive Innovation, or changes are produced that do not bring anything positive to the Value of the product (to the results of sales).
That is when you are in a phase of non-linear evolution (Disruption Age°) it is necessary to make a radi”cal change of mindset and structures (a true change of the Business Paradigm).
The Disruptive Innovation
In the eras of disruption it is necessary to develop new skills of interpreting the New Demand° (a Trends Forecasting more suited to the new Disruption Age°). Trends Forecasting for the Disruption Age
Today it is necessary to develop a New Marketing° that overturns its paradigm, the Marketing of pro-sumers (the Participated Marketing).Toward to New Marketing (1): Beyond the tools of the current market
To understand the New Demand, it is necessary to understand that either we adapt to trends
with a correct interpretation or sooner or later we are thrown out of the market (or politics). Trends Forecasting for the Disruption Age
It is necessary to clarify that
Disruptive innovation is not the leap
induced by a technological innovation,
but it is an even more radical leap, produced by the Society’s impelling needs (at the “bottom” level).
<see The role of technologies in innovation>
But it is not an innovation in the current sense of the term: it is an even more radical transformation, a “revolution” that changes the foundations of the Society, the way of life of people, like the industrial one.
<see A phase of radical changes (Key of Changes #1) >
.
It is therefore not that one can choose: who does not adapt to the new revolution is out of the Market. to the new revolution is out of the Uarket.
<<see The great Firms are not able to develop disruptive innovation within them >
