<see Disruptive innovation is not based on technologies>
<see Towards a new (real) sustainability: the mistake of focusing on the low price>
<see The misunderstanding on Industry 4.0: towards Manufacturing 4.0 >
<see The basic misunderstanding on Disruptive innovation >
About Innovation:
► Today it is necessary to develop new strategies that abandon the goal of an “induction to the purchase”, and develop a Value-oriented innovation. Most players, however, obsoletely interpret the concept of value (value really useful to the user) by adopting an ideological meaning (“values”). A new Value proposition: the problem of ethical (ideological) values
► Big Player strategies very often are not able to achieve sales success: the cause is the inability to understand the real meaning of change (of Trends). It is necessary to ● understand the complexity of the interactive evolution of a system like the Market ● to go beyond the current Marketing. Trends Forecasting for the Disruption Age
► In an era of profound changes, the concept of innovation itself must change. Today a substantial innovation is needed, which is able to develop a really-useful value for the Customer. <see New mode of Innovation (Key of Changes #3)>
► Today very often the innovation strategies do not work because innovation is planned in top-down mode (regardless of the real needs of the people), and this does not allow the development of attractive products for the customers. <see Innovation is intrinsically (historically) bottom-up>
► Today there is no real innovation (actractive and sustanable), both on the part of the Big Player of the Market and on the part of the Public Administration). <see The lack of a real Innovation>
► At a time when Demand is radically changing, the Goals of Business strategies must be radically changed. <see The new direction of the innovation>
► The complexity of the innovation to be developed in the current phase of market evolution requires a “non-linear” thought process.The phases of the Disruptive innovation process: the Lateral thinking
► The characteristics of Demand are changing in the new market: there are evolving needs, and an evolution of consumption (Customers are constantly discovering new aspects of their specific needs). The hidden demamd (the virtuous circle of innovation)
