Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the Market that is not able to perceive what the real changes are taking place.
Radical changes are not an option: those who do not adapt to the new Demand° are out of the Market.
There are a lot of misandestundings about Disruptive innovation°.
In times of radical change (Breaking Point°) like the current one, to develop an effective Innovation – changes in strategies – it is necessary to follow the principles of Disruptive Innovation, or changes are produced that do not bring anything positive to the Value of the product (to the results of sales).
That is, when you are in a phase of non-linear evolution (Disruption Age°) it is necessary to make a radical change° of mindset and structures (a true change of the Business Paradigm).
The Disruptive Innovation
In the eras of disruption it is necessary to develop new skills of interpreting the New Demand° (a Trends Forecasting more suited to the new Disruption Age°). Trends Forecasting for the Disruption Age
Today it is necessary to develop a New Marketing° that overturns its paradigm, the Marketing of pro-sumers (the Participated Marketing).Toward to New Marketing (1): Beyond the tools of the current market
To understand the New Demand, it is necessary to understand that either we adapt to trends
with a correct interpretation or sooner or later we are thrown out of the market (or politics). Trends Forecasting for the Disruption Age
The change taking place requires a radical change in the types of products (disruptive innovation), and not an improvement of them.
<vedi Introduction to the Disruptive Innovation: the concept of Innovation [1] >
Among other things, improving the technological aspect of the product is not at all disruptive innovation (it does not serve to create salable products in a phase of recession like the current one).
<see Disruptive innovation is not based on technologies >
< see The role of technologies in innovation >
In the case of Automotive, it is no longer a question of developing “Cars”, but of creating a new generation of Vehicles completely different from the current ones.
<see A Fork of the Automotive Market° >
One of the fundamental misunderstandings that prevents the Automotive from coming out of the current condition of sales crisis is that on the concept of “connected”.
<see Misunderstanding: CONNECTED CITY (connected vehicle)>
See in particular the LiteMotive project which proposes a new type of car integrated into a radically new system capable of solving the problem of city traffic.
