- Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market
- New modality of Consumerism: the New Demand (Key of Changes #2)
- A new role for Advertising: the need for disruptive innovation of the Model
- The wrong interpretation of the Customer Experience
- °A real disruptive innovation radically changes the relationship with the Customer
Develop Disruptive innovation
innovate your business model.
In other words, it is necessary to transform in a disruptive way
● your mind-set, your own structures. A meta-innovation that you must face before starting to develop a disruptive product innovation.
● all aspects related to product development: Design/Production/Distribution.
One of the aspects
that must be radically innovated is
THE RELATIONSHIP WITH THE CUSTOMER.
In the current disruption the Demand, the needs of the Customers, are a moving target, and this makes the analyzes of the Marketing forms used until now useless.
The Customer must therefore
be integrated into the product development process
In this new context:
● the Key Resources are first and foremost the Customers, which become pro-sumer
● the Key Process is the shared development of the product by the Customers.