Industry leaders cannot defend the market
developed by disruptors as
THIS MARKET IS PUTTING AN END TO THEIR BUSINESS
(at least in their current size).
Mindset and structures of the current Industry leaders are in fact incompatible with Disruptive Innovation).
Or the current Incumbents not only do not see the qualities of the new Market <see Trend Forecasting for the Disruption Age> but they are not able to operate in a real innovative market (disruptive) <see Business problems: the difference between original and current marketing>