It is not that traditional strategies have no more space: in the current phase of disruption <.see Why disruptive innovation is not an option> them serve to maintain positions of competitive advantage, but in the long term they are ruinous.
The fact is that
the developing technologies
ARE IN CONFLICT
WITH THE STRATEGIES OF DISRUPTIVE INNOVATION
1) the “low-tech” today have more than enough potential to develop products in able to satisfy most of the needs of the new Demand <see Disruptive innovation is not based on technologies>
2) hi-techs have high implementation costs; developing technologies cannot be used immediately, and Disruptive products must seize upon the transformation of non-consumption niches in Business. <see The role of technologies in innovation (the key is not technology) >
It is likely that, with the disruption of the current market, today’s winners are not the winners of the near future