We do not need futurists.
The future of Incumbents who live in the “imaginary” world,the world that “sell” to the Customer, and in which they are imprisoned.
It’s a time to market problem.
Putting the focus on the future means losing the moment: and the moment that Disruptive innovation wins.
people who can tune in to people’s needs,
and use customer technologies to
develop products that meet the needs of customers
that with the focus on the future continues to be unsatisfied
We must consider that Business Consulting must themselves be innovated.