I read the following tweet:
Elements of Disruptive Innovation:
1) Sophisticated technology that simplifies
2 ) Low-cost innovative business models
3) Economically coherent value
What if we…did something different? What if we…did something off?
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It is not a question of Sophisticated technology, Low-cost: disruptive innovation is a question of creating a new type of Value for the User.
1) Sophisticated technology that simplifies: on the contrary, technologies become a marginal issue in disruptive innovation, since they only have the role of enabler; today, low-tech (consumer technology) is more than sufficient to develop disruptive value solutions.
2) Low-cost innovative business models – low cost is not a quality in terms of its focus on the design of a disruptive product: it is only a side effect of disruptive innovation (in itself it is a positive quality because it allows consumers to categories of products that are inaccessible today, but putting the focus on low-cost we create follower-product, which are not absolutely disruptive.
3) Economically coherent value – the value in disruptive innovation is a quality not linked to characteristics typical of the market of current incumbents such as performance and image. But it is a new form of useful-value that truly changes the lives of the Users. As was the case, for example, for cars, for the first graphic-interface computers (Macs) or smartphones: products that radically changed the lives of users (products that people “can no longer do without”).
Do sometihing different is begin to re-thinking of the real quality of disruptive products
(what people really need today).