The problem of India’s automotive business is the problem of global automotive business:
they have exploited forms of sustaining innovation and the relative success has not pushed them to seek an innovation more adherent to that required by the market.
So, as it should have been, the medium-term approach no longer works.
What has been done is based on low-cost, but this is no longer working.
● This position is in fact Attachable by the Markets in which India would have liked to expand (see Tata Nano banned in Europe)
● And the presence of a “strong” government prevents the development of competitive innovation.
With real Disprutive innovation, these problems are avoided, since
► new market sectors are created where blockage is much more difficult to block the Business.
► Customers are much more motivated to purchase products that can improve their quality of life. <see The drive for change: the urgent needs of Customer>
What Cusomers demand today is a vehicle that offers them a more general improvement in the quality of life. It must therefore be something radically new compared to the Automobile; which must be part of an entire Ecosystem of products.
What sense does it make to improve the performance of current cars (give driving pleasure, “gadgets” on the dashboard, etc.) if for the majority of driving (weekdays in the city) it takes longer than a person riding a bicycle (and a car today has practically unsustainable costs in a time of economic crisis)?
People want to save time on urban routes to enjoy more time with family or friends (the time gained would be up to an hour a day).
For an effective assessment of the quality of a product's innovation, the "TrendInsights's Guidelines to Disruptive Innovation" was developed, which offers:
1) an essential description of the meaning and methods of Disruptive innovation, and
2) a methodology for those who want to start a Disruptive Innovation business.
3) a Table summarizing the quality of the Disruptive Innovation for an assessment of business innovation capacity (usable both for developing a new Business and for analyzing Business already in progress).