from a reading of the Post “Radicalize Digital Transformation with Disruptive Technologies” di Dan Mahlebashian, from the Site “Best Practices for Automotive”
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To understand how an Automotive evolution may be in the near future, it is necessary to understand that:
1) we are facing a Disruptive Age°, and therefore adopting a disruptive approach is not an option.
2) it is necessary to understand what disruptive innovation really is. Which implies, among other things:
● a radically new phase, in which it is necessary to reset the previous mindset, design approach, production and distribution methods, etc.
< see “The role of technologies in innovation “ >
< see “Smart Manufacturing, the misunderstanding on the term Industry 4.0” in INNOVA Site >
● Since
it is not possible to
be both an object and a subject
of disruption,
the big players of the Market can not apply real disruptive strategies within them (they must incubate new radically innovative products outside of themselves).
< see “The great Firms are not able to develop disruptive innovation within them “ >
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An analysis really based on the new Disruptive Age° mindset should indicate how a disruption in the Automotive sector will lead to a fork of the Automotive:
● the Player traditional will be oriented towards the production of cars for extra-urban routes (with a soft disruption: new generation cars will be produced, the development of which will consist in the innovation of its devices in a different direction from the current one. it will be Car as a Service.
< see “The new direction of the innovation (for Automotive)” >
The Automotive sector will be oriented towards innovation solutions able to offer functionalities really useful for the user < see “Direct Car Notification System” e il concept “IoT Speed Limiter (Direct Connected Vehicles)” >
● the new Players will produce cars and for urban routes.
< see “Automotive: beyond the automotive” >
See in particular the LiteMotive project which proposes a new type of vehicle integrated into a radically new system able to solve the problem of city traffic.
< see “LiteMotive: the micro-smart Vehicle” >
Entering the Disruptive Age it will be necessary, more generally, to clarify the current errors related to innovation
< see “Mobility 2.0: White Paper” >
