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Today there is no critical reflection on the failures of the Market, and therefore it continues unabated to proceed WITH THE SAME MINDSET (PARADIGM) WHICH HAS PRODUCED THE PROBLEMS THAT WE WANT TO SOLVE. A reflection on the basic principles of sustainable innovation.
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A third phase of the development of the modern (post-industrial) Company / Market is in progress. THE SOCIETY MANAGEMENT AND DEVELOPMENT PROCESS IS NOW MANAGED "BOTTOM UP". A new Economy based on Subsidiarity is developed, and A POST-INDUSTRIAL PRODUCTION MODE THAT EXCEEDS THE "MASS PRODUCTION".
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To understand how some "of the future" technologies (for example autonomous vehicles or artificial intelligence) cannot have the expected success in the future, it is necessary to understand the scenario in which they will have to fit into this future. <see The need to understand the future scenario to understand the value of disruptive projects > The fact is that if you can imagine the whole picture ot that scenario, you understand how many elements of it that currently appear…
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Today there are two “parties” of the Market that act in different directions of Innovation (Sutanining and Disrultive), but apparently there is no real awareness of what the two ways of Innovation actually represent (the only fundamental contribution is the Clayton Christensen’s book in “Competing Against Luck”, in which he corrects his initial thesis: but the importance of this text seems not to have been understood). The fundamental question is that: 1) THE DISRUPTIVE INNOVATION OF WHICH MOST OF THE…
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There is a lack of of the meaning of the terms referred to innovation like "radical", "different" ("disruptive"). This does not allow the majority of the Market Player to develop a truly salable value. These terms indicate a substantial difference, or something absolutely new which is found on a plan completely different from the previous one. but today efforts are being made to develop "different" strategies which, however, remain on the same level, on the same qualitative level as the…
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THE CONCEPT OF INNOVATION IN ITSELF MUST BE RADICALLY CHANGED. Innovation based on a continuous improvement of the products does not work when in History there are radical changes (as it was, for example, in the Industrial Revolution, or as it happens now).
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► The concept of disruption is not an "invention" of someone, but the description of a real phenomenon that affects our civilization. ► THE DISRUPTION IS IN ITSELF A NEUTRAL CONCEPT: it is positive for those who adapt to changes, and strongly negative for who remains on previous Models.
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It is useless to try to bring innovation into companies that are not themselves innovated (which are structured on an obsolete mindset). The innovation currently needed - radical innovation also called disruptive innovation - cannot be born where there is no executive level from the disruptive mindset. . In order to develop truly innovative products, the executive level must have a highly innovative mentality, otherwise the decisions of the executive level do not allow to develop a real innovation:…
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We live in an era of profound and rapid changes, in a breaking point° in the evolution of the Market: a Disruption Age° in which the Business Models are radically transformed (strategies, structures, etc.). Naturally, since it is a disruption, it is necessary a radical change on a cultural level to get used to thinking in disruptive mode (lateral thinking). The phases of the Disruptive innovation process: the Lateral thinking <see Decalogue of Rulesof Disruptive innovation> In order to effectively…
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The meaning of Disruptive Innovation (not yet fully understood) of “Job to be done” (service performed by the Product for the Customer) derives from the fact that the creator of the Theory, Clayton Christensen, was firmly convinced that man's purpose is to help the next (he was also a Missionary). Christensen in fact reintroduces the concept of business as a purpose to create something that can improve the Customer to improve his existence. . If you follow the development of…
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In the first place it is necessary to clarify the meaning of the term innovation [ see ‘Manifesto of Innovation (1): the basic principles of sustainable innovation ] RADICAL INNOVATION AND NOT IMPROVEMENT PERFORMANCES OF EXISTING PRODUCTS The competitive advantage of the Product is no longer in improving the current types of products, BUT IN RADICALLY NEW PRODUCTS, “NEW THING°” [which then enter a market in which them literally find no competition].. In other words, it is about putting most of the…
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The redefinition of the term Disruptive by its "inventor" the essence of Disruptive Innovation it's not disruption (disorder, destruction) But it is THE "USEFUL VALUE" THAT THE PRODUCT DEVELOPES FOR THE CUSTOMER To understand what are the criteria of Disruptive Innovation it is first of all necessary to know that the "inventor" of the term, Clayton Christensen, regretted having used the term Disrutpive (since according to this definition today we focus on the negative meaning of the term, and the…
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Today we read (increasingly often) that Disruptive Innovation is not what Business really needs. Or even we hear that the principles of Disruptive Innovation are false arguments, and are spread to create chaos in the Market, and weaken the established business. Whether these statements are true or not, WE ARE AT THE POINT WHERE IT IS NECESSARY TO VERIFY (OR REFUTE) THE VALIDITY OF THE PRINCIPLES OF THE DISRUPTIVE INNOVATION. In this regard, it is not a question of answering…
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Today we live in a very critical condition for the Market: the established Business survivesonly thanks to typical expedientsof the Market phase in declineand not thanksto the development of actual product quality In this condition the Business is not able to tune in new Demand, and therefore the current Customers will most likely be subtracted from them by the new Startups that develop functional innovation for the new Market. The seriousness of the problem lies in the fact that none…
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INTRODUCTION: THE NEED TO CLARIFY THE MEANING OF THE FUNDAMENTALS OF THE MARKET (OF THE BUSINESS) Today, most of the big Companies' strategies are bankrupt. This also applies to companies that initially dominated the new disruptive innovation Market (as it is today for Apple's iPhone and Airbnb). The problem is that today a clear awareness is lacking what are the rules of the new market. This unconsciousness leads to the creation of serious misunderstandings: most Companies think they are going…
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Disruptive Innovation require new Disruptive Criteria. A Table of Keypoints aimed at a diagnostic assessments of Business innovation capacity.
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Today, the many failures derive precisely from the lack of understanding of the essence of Disruptive innovation: The purpose of the Guidelines is to CLARIFY WHAT THE DISRUTPIVE INNOVATION REALLY IS. You can easily evaluate THE RESPONSE OF A BUSINESS TO THE RULES OF THE DISRUTPIVE INNOVATION
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The Market innovation required today is Disruptive Innovation. Competitive advantage of the Product is no longer in improving the current types of products, but in radically new products, “New thing”. Today there are a lot of misunderstanding about Disruptive Innovation. Misunderstanding that lead to the failure of the strategies of most big players <see Why does innovation fail today?> <see The basic misunderstanding on Real (Disruptive) Innovation> See also the .COMPARATIVE TABLE of Keypoints of Disrutpive / Sustaining Innovation that…
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Disruptive innovation is a “revolution” of the context in which it operates: this means “radical change” (from the roots) of culture, of the mindset used up to that point (change of operating principles, of conception of values, of a design approach, of types of communication, etc.).
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There are at least two types of innovation, the one incompatible with the other: ► incremental innovation (a linear evolution made of an increase in the performance of models of consolidated products). And ► disruptive innovation (which consists of a "revolution" of the context of linear innovation paradigm - examples are: the car that replaces the horse carriages, and the airplane that replaces the dirigible in civil aviation). Today there is a SERIOUS MISUNDERSTANDING ABOUT THE MEANING OF DISRUPTIVE INNOVATION,…
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the consolidated companies of the market literally can’t develop disruptive innovation within them. they are the object of disruption, and therefore can not be the subject. the problem: ● lack of “intuition” ● lack of culture of (real) innovation. a real (disruptive) innovation can only come with a fresh start, from new comers.
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Today there is no real innovation (attractive and sustainable for Customer), both by the part of the Big Player of the Market and by the part of the Public Administration. ► the Public Administration continues to be oriented towards costly (insustanable) solutions ► the Big Players of the Market continue to develop a pseudo-innovation █ THE LACK OF A VALUE-ORIENTED INNOVATION (effectively useful and sustainable): it is necessary TO RESET THE INNOVATION.
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The current Companies cannot really transform themselves. In order to respond to the new Demand it is necessary 1) to develop a new generation of products radically different from the current ones. 2) to develop this type of products it is first necessary to radically change oneself. . The problem is that the innovation needed today is disruptive, which means "REVOLUTION" THE EXISTING (deconstructs it, destroys it) AND THEN CREATE SOMETHING RADICALLY NEW IN ITS PLACE. And therefore WHO IS…