Posted in Marketing 2.0

Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market

This entry is part 1 of 5 in the series Beyond Current Marketing

THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.

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Posted in Consumerism 2.0

New modality of Consumerism: the New Demand (Key of Changes #2)

This entry is part 2 of 5 in the series Beyond Current Marketing

To understand the new Demand it is first of all necessary to understand which are the main trends that affect the market in the near future: ● a RADICAL CHANGE IN THE FORMS OF CONSUMPTION (customer needs and expectations). ● a “REVOLUTION” OF THE PRODUCT DEVELOPMENT (and production / distribution) methods.
Basically this change in consumption patterns forces the business TO PASS FROM A TOP-DOWN DIMENSION TO A CROWD-DRIVEN DIMENSION: THE CROWD BECOMES IN SOME WAY PROTAGONIST

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Posted in Marketing 2.0

A new role for Advertising: the need for disruptive innovation of the Model

This entry is part 3 of 5 in the series Beyond Current Marketing

Advertisers must realize that it is no longer a matter of developing a one-way promotion (top-down) as it has been since the 1950s. In a…

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Posted in Bottom-Up Market Fake-Trends Marketing 2.0

The wrong interpretation of the Customer Experience

This entry is part 4 of 5 in the series Beyond Current Marketing

With Customer Experience today we use obsolete principles. It is necessary to change the paradigm of Marketing, which from a “subtle” persuasion system to the purchase of a product, MUST GO BACK TO BEING A PROCESS THAT STARTS FROM THE ANALYSIS OF THE REAL NEEDS OF PEOPLE.

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Posted in . Marketing 2.0

°A real disruptive innovation radically changes the relationship with the Customer

This entry is part 5 of 5 in the series Beyond Current Marketing

Develop Disruptive innovationmeans firstinnovate your business model. In other words, it is necessary to transform in a disruptive way ● your mind-set, your own structures….

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