Posted in Trend Forecasting/Market Analysis

The need to understand the future scenario to understand the value of disruptive projects

This entry is part 1 of 3 in the series Forecasting for the Disruption Age

. To understand the validity of truly innovative ideas (for example disruptive innovation) IT IS NECESSARY TO UNDERSTAND WHAT WILL BE THE SCENARIO IN WHICH…

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

˟The need to see the whole picture: integration of products into an ecosystem

This entry is part 2 of 3 in the series Forecasting for the Disruption Age

To understand how some “of the future” technologies (for example autonomous vehicles or artificial intelligence) cannot have the expected success in the future, it is…

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Posted in Marketing 2.0 Trend Forecasting/Market Analysis

Trend Forecasting for the Disruption Age

This entry is part 3 of 3 in the series Forecasting for the Disruption Age

Big Player strategies very often are not able to achieve sales success: the cause is the inability to understand the real meaning of change (of Trends). It is necessary to ● understand the complexity of the interactive evolution of a system like the Market ● to go beyond the current Marketing.

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