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Evolving Needs

In times of rapid change, the needs of consumers are constantly evolving. That is, the Users, using innovative products (which allow new ways of satisfying…

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Posted in Marketing 2.0

Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market

THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.

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