Posted in Disruptive Innovation

C. Christensen and Purpose business (Job to be done)

The meaning of Disruptive Innovation (not yet fully understood) of “Job to be done” (service performed by the Product for the Customer) derives from the…

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

Disruptive innovation in practice [1]: what are the criteria for evaluating Disruptive Innovation?

The redefinition of the term Disruptive by its “inventor” the essence of Disruptive Innovation it’s not disruption (disorder, destruction) But it is THE “USEFUL VALUE”…

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