Posted in Big Change Disruptive Innovation Marketing 2.0

A phase of radical changes (Key of Changes #1)

We live in an era of profound and rapid changes, in a breaking point° in the evolution of the Market: a Disruption Age° in which…

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A mistake: the negative interpretation of the term Disruption°

Basically then there is a tendency to develop a false culture of disruptive innovation. This happens not for pure bad faith, but because those who…

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Posted in Disruptive Innovation Innovation

Disruption is a quantum leap that can not be predicted with statistics

  Disruption is a quantum leap that can not be predicted with statistics. We must not incur the common error of the incumbents: evaluate the…

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Posted in Company 2.0 Innovation

The great Firms are not able to develop disruptive innovation within them

the consolidated companies of the market literally can’t develop disruptive innovation within them. they are the object of disruption, and therefore can not be the subject. the problem: ● lack of “intuition” ● lack of culture of (real) innovation. a real (disruptive) innovation can only come with a fresh start, from new comers.

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Posted in Disruptive Innovation

it is a non-sense to expect Disruptive innovation from the great Players of the Market

Not understanding the real meaning of the actions that are being developed can lead to fatal problems. One of the current problems of the Market…

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