Posted in Commerce 2.0 Consumerism 2.0 Marketing 2.0

Towards a new (real) sustainability: the mistake of focusing on the low price

The inability to understand the essence of change leads us to think that the response to the reduced spending of the Customers must be a reduced price of the product. But the plus point of the product is not the low-price (which is also necessary), but in its sustainability.

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“Futuristic vision” and insustainable products: cases of Flying cars, self-driving cars and electric city car°

  The case of Flyng Cars One of the most significant cases of unsustainable “futurist” products is probably that of Flying Cars (but the cases…

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Sustainable Innovation°

Today, sustainable innovation is wrongly understood from the point of view of correctess (an ideological level in which the focus is placed on issues apparently…

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Posted in Innovation Sustainability

Disruptive and sustainable: the same thing

As far as innovation is concerned, there is a misunderstanding regarding the terms disruptive and sustainable. The fact is that the two terms are placed…

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