We know that there is a sustainable innovation and in-sustainable innovation. But we have to understand that un-sustainable innovation today is also to a large…
The inability to understand the essence of change leads us to think that the response to the reduced spending of the Customers must be a reduced price of the product. But the plus point of the product is not the low-price (which is also necessary), but in its sustainability.
“Futuristic vision” and insustainable products: cases of Flying cars, self-driving cars and electric city car°
Flying Cars, Self-driving cars are a typical case of unsustainability of “futurist” projects. Here we commit the typical error of the application of the linear evolution mindset in a disruptive context (ie we try to solve a problem without trying to go to the root of this problem).
With a really disruptive innovation it is possible to have solutions to the really effective traffic problems (also in the case of the “Flying cars”).