Posted in Innovation Sustainability

Transparentization of the Market: products with unsustainable characteristics are at risk

We know that there is a sustainable innovation and in-sustainable innovation. But we have to understand that un-sustainable innovation today is also to a large…

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Posted in Mobility 2.0

Mobility 2.0 – White Paper: why the failure of Mobility

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Posted in Commerce 2.0 Consumerism 2.0 Marketing 2.0

Towards a new (real) sustainability: the mistake of focusing on the low price

The inability to understand the essence of change leads us to think that the response to the reduced spending of the Customers must be a reduced price of the product. But the plus point of the product is not the low-price (which is also necessary), but in its sustainability.

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“Futuristic vision” and insustainable products: cases of Flying cars, self-driving cars and electric city car°

Flying Cars, Self-driving cars are a typical case of unsustainability of “futurist” projects. Here we commit the typical error of the application of the linear evolution mindset in a disruptive context (ie we try to solve a problem without trying to go to the root of this problem).
With a really disruptive innovation it is possible to have solutions to the really effective traffic problems (also in the case of the “Flying cars”).

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Sustainable Innovation°

Today, sustainable innovation is wrongly understood from the point of view of correctess (an ideological level in which the focus is placed on issues apparently…

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Posted in Innovation Sustainability

Disruptive and sustainable: the same thing

As far as innovation is concerned, there is a misunderstanding regarding the terms disruptive and sustainable. The fact is that the two terms are placed…

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