Posted in Sustainability

‘Towards a solution: the recovery of the Supply and Demand principle’≈

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Posted in Sustainability

Sustainable Innovation

Today, sustainable innovation is wrongly understood from the point of view of correctess (an ideological level in which the focus is placed on issues apparently…

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Posted in Technologies

Not disruptive technologies, but disruptive concept (enabling technologies)

This entry is part 4 of 4 in the series Tech in Disruption

Today the market is in crisis due to a wrong interpretation of the change taking place. This happens because the New is interpreted with an…

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Posted in Innovation Sustainability

Transparentization of the Market: products with unsustainable characteristics are at risk

This entry is part 2 of 5 in the series New Sustainable Qualities

We know that there is a sustainable innovation and in-sustainable innovation. But we have to understand that un-sustainable innovation today is also to a large…

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Posted in Mobility 2.0

Mobility 2.0 – White Paper: why the failure of Mobility

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Posted in New Trends Sustainability

‘From frivolity to sustainability’≈

This entry is part 4 of 5 in the series New Sustainable Qualities

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Posted in Commerce 2.0 Consumerism 2.0 Marketing 2.0

^Towards a new (real) Disruptive innovation: the mistake of focusing on the low price

The inability to understand the essence of change leads us to think that the response to the reduced spending of the Customers must be a reduced price of the product. But the plus point of the product is not the low-price (which is also necessary), but in its sustainability.

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Posted in Sustainability

Differences between disruptive and sustainable

This entry is part 5 of 5 in the series New Sustainable Qualities

In  today’s situation of economic crises, social caos, etc .. it is more than ever necessary to make it clear that SUSTAINABLE DEVELOPMENTcan only be…

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Posted in Innovation Sustainability

Disruptive and sustainable: the same thing

This entry is part 1 of 5 in the series New Sustainable Qualities

As far as innovation is concerned, there is a misunderstanding regarding the terms disruptive and sustainable. The fact is that the two terms are placed…

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