■ Key Topic: Big Change: Revolutions/Quantum Leap
The drive for change: the urgent needs of Customer
We live in a historical moment like those that preceded the phases of radical change as it was, for example, for the French Revolution: people…
Disruptive Innovation is a leap that eliminates the current Market sectors
Market sectors are not changing quickly, BUT THEY ARE CHANGING IN A DISRUPTIVE WAY In disruptivity there is no change in the current sectors of…
There is no “Culture of Disruptive innovation”, but an Aptitude for innovation
There is no culture of innovation, but AN APTITUDE FOR INNOVATION THAT DOES NOT RESIDE IN A RATIONAL LEVEL, OF “KNOWLEDGE” (OF NOTIONS). It is a typical quality of man: the capacity for intuition. WE NEED TO FOSTER THIS QUALITY
New mode of Innovation (Key of Changes #3)
In an era of profound changes, the concept of innovation itself must change. Today a substantial innovation is needed, which is able to develop a really-useful value for the Customer.
New modality of Consumerism: the New Demand (Key of Changes #2)
To understand the new Demand it is first of all necessary to understand which are the main trends that affect the market in the near future: ● a RADICAL CHANGE IN THE FORMS OF CONSUMPTION (customer needs and expectations). ● a “REVOLUTION” OF THE PRODUCT DEVELOPMENT (and production / distribution) methods.
Basically this change in consumption patterns forces the business TO PASS FROM A TOP-DOWN DIMENSION TO A CROWD-DRIVEN DIMENSION: THE CROWD BECOMES IN SOME WAY PROTAGONIST
A phase of radical changes (Key of Changes #1)
We live in an era of profound and rapid changes, in a breaking point° in the evolution of the Market: a Disruption Age° in which…
