THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.
Market and Government operate in a strictly integrated way. For this reason it is not possible to deal solely with improving the Market. But it is also necessary in some way
to reform the Government system.
As in the Market it is necessary to integrate the Customer in the Product creation process, in Government it is necessary to develop Participatory Policies.
CURRENT MARKETING IS NOT ABLE TO INTERPRET THE NEW NEEDS OF CUSTOMERS. Thanks to Information Technologies today it is possible to change the role of Consumer by inserting them in the product development process.