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A real disruptive innovation radically changes the relationship with the Customer

Develop Disruptive innovationmeans firstinnovate your business model. In other words, it is necessary to transform in a disruptive way ● your mind-set, your own structures….

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Posted in Marketing 2.0

Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market

This entry is part 1 of 2 in the series Beyond Current Marketing

THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.

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Posted in Bottom-Up Market crowd-ization Governance 2.0 Politics 2.0 Public Administration

The need for participation in the Public Administration

Market and Government operate in a strictly integrated way. For this reason it is not possible to deal solely with improving the Market. But it is also necessary in some way
to reform the Government system.
As in the Market it is necessary to integrate the Customer in the Product creation process, in Government it is necessary to develop Participatory Policies.

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Crowd-driven Innovation/Crowdsourcing°

CROWD IS THE BASIC RESOURCE OF THE NEW ECONOMY. The satisfaction of needs can be developed effectively only when the holders of the needs are directly involved in the solution design process.

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Posted in Automotive Innovation Mobility 2.0 New Trends Technologies

The new direction of the innovation (in particular for the Automotive)

At a time when Demand is radically changing, the Goals of Business strategies must be radically changed.

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Posted in Marketing 2.0 Trend Forecasting

The problems of the current Market strategies: toward a crowd participated Marketing

CURRENT MARKETING IS NOT ABLE TO INTERPRET THE NEW NEEDS OF CUSTOMERS. Thanks to Information Technologies today it is possible to change the role of Consumer by inserting them in the product development process.

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