^Towards a new (real) Disruptive innovation: the mistake of focusing on the low price Commerce 2.0 Consumerism 2.0 Marketing 2.0 Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the Market that is not able to perceive what the real changes are taking place. Radical … ●_S ★Article §Sustainability ►§ INNOVATION MISUNDERSTANDINGS #Fake Innovation, Innovation Inadequacy