Category: New Value
The new Value proposition: the problem of ethical (ideological) values
The new phase of the market will be based on a Value-oriented innovation characterized by new Business models (from a new Value proposition). That is,…
‘A NEW TYPE OF VALUE’≈
The new post-industrial market is characterized by a new type of product value: the outdated value “invented” by the producers to convince the user to purchase a product is abandoned. And the traditional form of Value-utility is recovered.