Posted in Bottom-Up Market Fake-Trends Marketing 2.0

The wrong interpretation of the Customer Experience

This entry is part 4 of 5 in the series Beyond Current Marketing

With Customer Experience today we use obsolete principles. It is necessary to change the paradigm of Marketing, which from a “subtle” persuasion system to the purchase of a product, MUST GO BACK TO BEING A PROCESS THAT STARTS FROM THE ANALYSIS OF THE REAL NEEDS OF PEOPLE.

Continue Reading...
Posted in Consumerism 2.0

New modality of Consumerism: the New Demand (Key of Changes #2)

This entry is part 2 of 5 in the series Beyond Current Marketing

To understand the new Demand it is first of all necessary to understand which are the main trends that affect the market in the near future: ● a RADICAL CHANGE IN THE FORMS OF CONSUMPTION (customer needs and expectations). ● a “REVOLUTION” OF THE PRODUCT DEVELOPMENT (and production / distribution) methods.
Basically this change in consumption patterns forces the business TO PASS FROM A TOP-DOWN DIMENSION TO A CROWD-DRIVEN DIMENSION: THE CROWD BECOMES IN SOME WAY PROTAGONIST

Continue Reading...
Posted in Automotive Innovation Mobility 2.0 New Trends Technologies

The new direction of the innovation (in particular for the Automotive)

At a time when Demand is radically changing, the Goals of Business strategies must be radically changed.

Continue Reading...
Posted in Marketing 2.0 Trend Forecasting/Market Analysis

The problems of the current Market strategies: toward a crowd participated Marketing

CURRENT MARKETING IS NOT ABLE TO INTERPRET THE NEW NEEDS OF CUSTOMERS. Thanks to Information Technologies today it is possible to change the role of Consumer by inserting them in the product development process.

Continue Reading...