Posted in Disruptive Innovation

C. Christensen and Purpose business (Job to be done)

The meaning of Disruptive Innovation (not yet fully understood) of “Job to be done” (service performed by the Product for the Customer) derives from the…

Continue Reading...
Posted in Disruptive Innovation Trend Forecasting/Market Analysis

Guidelines [2]: WHAT IS and WHAT IS NOT Disruptive innovation

This entry is part 3 of 5 in the series GUIDELINES for an analsysis of Business innovation

INTRODUCTION: THE NEED TO CLARIFY THE MEANING OF THE FUNDAMENTALS OF THE MARKET (OF THE BUSINESS)     Today, most of the big Companies’ strategies are bankrupt….

Continue Reading...
Posted in .

Decalogue of Rules of Disruptive innovation

This entry is part 5 of 5 in the series GUIDELINES for an analsysis of Business innovation

In the first place it is necessary to clarify the meaning of the term innovation [ see ‘Manifesto of Innovation (1): the basic principles of sustainable…

Continue Reading...