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°Beyond the Integrated Architecture: the Modular Architecture

The market is therefore in crisis because it is no longer able to sell products that provide almost entirely benefits to producers (who no longer…

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

Guidelines [2]: WHAT IS and WHAT IS NOT Disruptive innovation

This entry is part 3 of 5 in the series GUIDELINES for an analsysis of Business innovation

INTRODUCTION: THE NEED TO CLARIFY THE MEANING OF THE FUNDAMENTALS OF THE MARKET (OF THE BUSINESS)     Today, most of the big Companies’ strategies are bankrupt….

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Posted in Disruptive Innovation

˟The failure of Hybrid innovation (Disruptive + Sustaining Innovation)

In developing a strategy of Disruptive innovation WHEN EVEN JUST A PART OF THE “OLD RULES” IS INTRODUCED, CONDITIONS ARE CREATED FOR THIS STRATEGY TO BE A FAILURE. Even when there is a potentially winning idea at the base of the product, if in the strategies a key element of the declining Market is introduced (Sustaining Innovation), the product cannot develop its potential in the nascent Market.
This because the two forms of innovation that we seek to integrate ARE TOTALLY DIFFERENT (“opposite”)
(the mindset of the two types of people operating within the Company is substantially different). CASE: Hybrid – John Deer

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˟The Over-serving/Under-serving problem of the Incumbents

One of the problems of the current Market (del Incumbents) is that in it, at the same time, the Customers are Over-served and Under-served. In…

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Posted in non-disruptive mindset Trend Forecasting/Market Analysis

Be careful: most successful companies are not real innovators (disruptive innovators)

Today we often fall into a fatal misunderstanding: to think that whoever is a successful big company today has followed the rules of the nascent…

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

˟The need to see the whole picture: integration of products into an ecosystem

This entry is part 2 of 3 in the series Forecasting for the Disruption Age

To understand how some “of the future” technologies (for example autonomous vehicles or artificial intelligence) cannot have the expected success in the future, it is…

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Posted in Technologies

Why current Design (and hi-tech) and disruptive innovation are incompatible (the “Human factor”)

This entry is part 3 of 4 in the series Tech in Disruption

● What IS and what IS NOT disrutpive innovation ● Why developing technologies are incompatible with disrutpive innovation ● What to do?

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LiteMotive: the new future of Mobility

fmob The new Demand for Mobility requires non-hi-tech products, BUT SIMPLE PRODUCTS, FOR PERSONAL USE, producible at low cost. A new direction in the development…

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Posted in Innovation Mobility 2.0

The misunderstanding on: “low-cost” is disruptive innovation

  The Principles of Disruptive Innovation, ie the radical innovation necessary to succeed on the market today, are often interpreted in the wrong way: this…

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Posted in Innovation Mobility 2.0 New Trends Technologies

The role of technologies in innovation (the key is not technology)

This entry is part 2 of 4 in the series Tech in Disruption

The key to the development of technological solutions IS NOT THE TECHNOLOGY!
The quantum leap of the Market of the disruptive innovation is re-defining a role of technologies.

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