Posted in Commerce 2.0 Consumerism 2.0 Marketing 2.0

Towards a new (real) sustainability: the mistake of focusing on the low price

The inability to understand the essence of change leads us to think that the response to the reduced spending of the Customers must be a reduced price of the product. But the plus point of the product is not the low-price (which is also necessary), but in its sustainability.

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