Posted in Big Change

The drive for change: the urgent needs of Customer

We live in a historical moment like those that preceded the phases of radical change as it was, for example, for the French Revolution: people…

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Posted in Big Change

Disruptive Innovation is a leap that eliminates the current Market sectors

This entry is part 3 of 5 in the series Culture of Innovation/Intuition

Market sectors are not changing quickly, BUT THEY ARE CHANGING IN A DISRUPTIVE WAY In disruptivity there is no change in the current sectors of…

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Posted in Big Change Consumerism 2.0

New modality of Consumerism: the New Demand (Key of Changes #2)

This entry is part 2 of 5 in the series Beyond Current Marketing

To understand the new Demand it is first of all necessary to understand which are the main trends that affect the market in the near future: ● a RADICAL CHANGE IN THE FORMS OF CONSUMPTION (customer needs and expectations). ● a “REVOLUTION” OF THE PRODUCT DEVELOPMENT (and production / distribution) methods.
Basically this change in consumption patterns forces the business TO PASS FROM A TOP-DOWN DIMENSION TO A CROWD-DRIVEN DIMENSION: THE CROWD BECOMES IN SOME WAY PROTAGONIST

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Posted in Big Change Disruptive Innovation Marketing 2.0

A phase of radical changes (Key of Changes #1)

This entry is part 1 of 3 in the series Key of Changes

We live in an era of profound and rapid changes, in a breaking point° in the evolution of the Market: a Disruption Age° in which…

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