Posted in non-disruptive mindset Trend Forecasting/Market Analysis

Be careful: most successful companies are not real innovators (disruptive innovators)

Today we often fall into a fatal misunderstanding: to think that whoever is a successful big company today has followed the rules of the nascent…

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Posted in Company 2.0 non-disruptive mindset

Why disruptive innovation is not an option

We are at a breaking point° (disruption point °) of the evolution of the Market (of the Western Society): change (radical, disruptive)TODAY IT IS NOT…

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Posted in non-disruptive mindset Trend Forecasting/Market Analysis

Misunderstanding: the future is not futuristic as one imagines it today

  In an age of disruption or we grasp the essence of the trends that are transforming Society and Market, or ruinous strategies are developed….

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Posted in Innovation non-disruptive mindset Sustainability

°The misunderstanding on Innovation by Manager, Consultants and Pundits

Today Managers and Consultants & the “intellectuals” are focused on the past: it is not bad faith, but it is a lack of ability to recognize the new.

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