Posted in non-disruptive mindset Trend Forecasting/Market Analysis

Be careful: most successful companies are not real innovators (disruptive innovators)

Today we often fall into a fatal misunderstanding: to think that whoever is a successful big company today has followed the rules of the nascent…

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Posted in Company 2.0 non-disruptive mindset

Why disruptive innovation is not an option

We are at a breaking point° (disruption point °) of the evolution of the Market (of the Western Society): change (radical, disruptive)TODAY IT IS NOT…

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Posted in non-disruptive mindset Trend Forecasting/Market Analysis

Misunderstanding: the future is not futuristic as one imagines it today

This entry is part 2 of 5 in the series FuturisticGoals & Sustainable Products

  In an age of disruption or we grasp the essence of the trends that are transforming Society and Market, or ruinous strategies are developed….

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Posted in Innovation non-disruptive mindset Sustainability

°The misunderstanding on Innovation by Manager, Consultants and Pundits

Today Managers and Consultants & the “intellectuals” are focused on the past: it is not bad faith, but it is a lack of ability to recognize the new.

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