Posted in Disruptiive Innovation Innovation

The basic misunderstanding on Disruptive innovation

Disruptive innovation is a “revolution” of the context in which it operates: this means “radical change” (from the roots) of culture, of the mindset used up to that point (change of operating principles, of conception of values, of a design approach, of types of communication, etc.).

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Posted in Big Change Disruptiive Innovation

A phase of radical changes (Key of Changes #1)

This entry is part 1 of 4 in the series Key of Changes

We live in an era of profound and rapid changes, in a breaking point° in the evolution of the Market: a Disruption Age° in which…

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Posted in Disruptiive Innovation Innovation

Disruption is a quantum leap that can not be predicted with statistics

  Disruption is a quantum leap that can not be predicted with statistics. We must not incur the common error of the incumbents: evaluate the…

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Posted in Disruptiive Innovation

Disruptive innovation is not based on technologies

This entry is part 1 of 2 in the series Tech in Disruption

To understand the real meaning of Diruptive innovation it is necessary to understand that it is a process that is not based on technologies at…

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Posted in Disruptiive Innovation

The basic misunderstanding on Disruptive innovation

Not understanding the real meaning of the actions that are being developed can lead to fatal problems. One of the current problems of the Market…

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