Posted in Disruptive Innovation Innovation

The basic misunderstanding on Real (Disruptive) Innovation

Disruptive innovation is a “revolution” of the context in which it operates: this means “radical change” (from the roots) of culture, of the mindset used up to that point (change of operating principles, of conception of values, of a design approach, of types of communication, etc.).

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Posted in Technologies

Not disruptive technologies, but disruptive concept (enabling technologies)

This entry is part 4 of 4 in the series Tech in Disruption

Today the market is in crisis due to a wrong interpretation of the change taking place. This happens because the New is interpreted with an…

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Posted in Innovation Trend Forecasting/Market Analysis

Why does innovation fail today?

► THAT DEVELOPED TODAY BY THE MARKET IS NOT A REAL INNOVATION: IMPROVING THE QUALITY OF LIFE ► the market must perform a quantum leap – a shift paradigm – in which they can radically change the business.

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Posted in Automotive Fake-Trends Trend Forecasting/Market Analysis

“Futuristic vision” and insustainable products: cases of Flying cars, Autonomous Vehicles and electric city car

This entry is part 4 of 5 in the series FuturisticGoals & Sustainable Products

  The case of Flying Cars One of the most significant cases of unsustainable “futurist” products is probably that of Flying Cars (but the cases…

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Posted in Consumerism 2.0 Culture Ecology Governance 2.0 Politics 2.0 Social Impact Sustainability

The misunderstanding on ecology (we need disruptive innovation in Ecology)

This entry is part 3 of 5 in the series New Sustainable Qualities

[Summary] Ecology is today one of the sectors in which disruption is most evident. ► IN THE CURRENT HIGHLY DISRUPTIVE CONTEXT IT IS NECESSARY TO…

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Posted in Innovation Sustainability

Transparentization of the Market: products with unsustainable characteristics are at risk

This entry is part 2 of 5 in the series New Sustainable Qualities

We know that there is a sustainable innovation and in-sustainable innovation. But we have to understand that un-sustainable innovation today is also to a large…

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Posted in Culture Education Innovation

There is no “Culture of Disruptive innovation”, but an Aptitude for innovation

This entry is part 2 of 5 in the series Culture of Innovation/Intuition

There is no culture of innovation, but AN APTITUDE FOR INNOVATION THAT DOES NOT RESIDE IN A RATIONAL LEVEL, OF “KNOWLEDGE” (OF NOTIONS). It is a typical quality of man: the capacity for intuition. WE NEED TO FOSTER THIS QUALITY

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Posted in Disruptive Innovation Innovation

What disruption essentially is

This entry is part 2 of 6 in the series About Innovation

► The concept of disruption is not an “invention” of someone, but the description of a real phenomenon that affects our civilization. ► THE DISRUPTION IS IN ITSELF A NEUTRAL CONCEPT: it is positive for those who adapt to changes, and strongly negative for who remains on previous Models.

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Posted in .

Misunderstanding: CONNECTED CITY (connected vehicle)

The main factors of the failure of the Mobility policies. It’s about starting out redefining,, above all, the paradigm of mobility.
The following are developed: ● an analysis of the specific problems of mobility solutions ● notes for a new innovation vision ● an analysis of the emergence of new trends.

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Posted in Disruptive Innovation Innovation

Introduction to the Disruptive Innovation: the concept of Innovation [1]

This entry is part 1 of 6 in the series About Innovation

Innovation based on a continuous improvement of the products does not work when in History there are radical changes (as it was, for example, in the Industrial Revolution, or as it happens now).

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Posted in Disruptive Innovation Innovation

The difficulty of understanding (to explain) the concept of radical change (disruptive innovation)

This entry is part 6 of 6 in the series About Innovation

There is a lack of of the meaning of the terms referred to innovation like “radical”, “different” (“disruptive”). This does not allow the majority of the Market Player to develop a truly salable value. These terms indicate a substantial difference, or something absolutely new which is found on a plan completely different from the previous one. but today efforts are being made to develop “different” strategies which, however, remain on the same level, on the same qualitative level as the previous strategies.

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Posted in Bottom-Up Market Fake-Trends Marketing 2.0

The wrong interpretation of the Customer Experience

This entry is part 4 of 5 in the series Beyond Current Marketing

With Customer Experience today we use obsolete principles. It is necessary to change the paradigm of Marketing, which from a “subtle” persuasion system to the purchase of a product, MUST GO BACK TO BEING A PROCESS THAT STARTS FROM THE ANALYSIS OF THE REAL NEEDS OF PEOPLE.

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Posted in crowd-ization Fake-Trends New Trends Trend Forecasting/Market Analysis

The misunderstanding on the real meaning of the Trends (Meta-trends and Fake-trends) [1]

Today there seems to be a lot of confusion about the trends that are developing on the Market. That is, for each Trend, there are…

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Posted in Ecology Fake-Trends

°The misunderstanding on ecology: electrification of devices that are not ecological in themselves

Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…

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Posted in Governance 2.0 Public Administration

Is an innovation of the current forms of Government possible?

1) THE CURRENT SYSTEM CAN NOT BE IMPROVED, BUT IT MUST BE INNOVATED IN DISRUPTIVE MODE. it is not a question of corruption, that is, of “bad guys

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