We know that there is a sustainable innovation and in-sustainable innovation. But we have to understand that un-sustainable innovation today is also to a large…
There is no culture of innovation, but AN APTITUDE FOR INNOVATION THAT DOES NOT RESIDE IN A RATIONAL LEVEL, OF “KNOWLEDGE” (OF NOTIONS). It is a typical quality of man: the capacity for intuition. WE NEED TO FOSTER THIS QUALITY
► The concept of disruption is not an “invention” of someone, but the description of a real phenomenon that affects our civilization. ► THE DISRUPTION IS IN ITSELF A NEUTRAL CONCEPT: it is positive for those who adapt to changes, and strongly negative for who remains on previous Models.
THE CONCEPT OF INNOVATION IN ITSELF MUST BE RADICALLY CHANGED.
Innovation based on a continuous improvement of the products does not work when in History there are radical changes (as it was, for example, in the Industrial Revolution, or as it happens now).
There is a lack of of the meaning of the terms referred to innovation like “radical”, “different” (“disruptive”). This does not allow the majority of the Market Player to develop a truly salable value. These terms indicate a substantial difference, or something absolutely new which is found on a plan completely different from the previous one. but today efforts are being made to develop “different” strategies which, however, remain on the same level, on the same qualitative level as the previous strategies.
Today there seems to be a lot of confusion about the trends that are developing on the Market. That is, for each Trend, there are…
Disruptive innovation is a “revolution” of the context in which it operates: this means “radical change” (from the roots) of culture, of the mindset used up to that point (change of operating principles, of conception of values, of a design approach, of types of communication, etc.).
The inability to understand the essence of change leads us to think that the response to the reduced spending of the Customers must be a reduced price of the product. But the plus point of the product is not the low-price (which is also necessary), but in its sustainability.
Today we make the mistake of relying on an obsolete mindset to try to understand how our Society will develop in the near future. Because of this we imagine future “science fiction” scenarios, characterized by “futuristic” products, with hyper-tech performances, which are in fact unsustainable
Today Managers and Consultants & the “intellectuals” are focused on the past: it is not bad faith, but it is a lack of ability to recognize the new.
in times of crisis like the current one, Consumers have to fall back on PRODUCTS THAT CAN SATISFY REAL NEEDS. Innovation today
consists in “inventing” NEW FORMS OF USE VALUE OF THE PRODUCT.
The key to the development of technological solutions IS NOT THE TECHNOLOGY!
The quantum leap of the Market of the disruptive innovation is re-defining a role of technologies.