Posted in Innovation

Introduction to the Disruptive Innovation: the concept of Innovation [1]

Innovation is a modern concept to define the flow of inventions that have so far determined the so-called Humanity Progress. From the Market point of…

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Posted in Disruptiive Innovation Innovation

The difficulty of understanding (to explain) the concept of radical change (disruptive innovation)

There is a lack of of the meaning of the terms referred to innovation like “radical”, “different” (“disruptive”). This does not allow the majority of the Market Player to develop a truly salable value. These terms indicate a substantial difference, or something absolutely new which is found on a plan completely different from the previous one. but today efforts are being made to develop “different” strategies which, however, remain on the same level, on the same qualitative level as the previous strategies.

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Posted in crowd-ization Fake-Trends New Trends Trend Forecasting

The misunderstanding on the real meaning of the Trends (Meta-trends and Fake-trends) [1]

Today there seems to be a lot of confusion about the trends that are developing on the Market. That is, for each Trend, there are…

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Posted in Disruptiive Innovation Innovation

The basic misunderstanding on Real (Disruptive) Innovation

Disruptive innovation is a “revolution” of the context in which it operates: this means “radical change” (from the roots) of culture, of the mindset used up to that point (change of operating principles, of conception of values, of a design approach, of types of communication, etc.).

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Posted in Commerce 2.0 Consumerism 2.0 Marketing 2.0

Towards a new (real) sustainability: the mistake of focusing on the low price

The inability to understand the essence of change leads us to think that the response to the reduced spending of the Customers must be a reduced price of the product. But the plus point of the product is not the low-price (which is also necessary), but in its sustainability.

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Misunderstanding: the future is not futuristic as one imagines it today°

  In an age of disruption or the essence of the trends that are transforming Society and Market, or ruinous  strategies are developed. Today we…

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Posted in Innovation non-disruptive minset Sustainability

The misunderstanding on Innovation by Manager, Consultants and Pundits

Today Managers and Consultants & the “intellectuals” are focused on the past: it is not bad faith, but it is a lack of ability to recognize the new.

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Posted in Disruptiive Innovation Technologies

Disruptive innovation is not based on technologies

This entry is part 1 of 2 in the series Tech in Disruption

To understand the real meaning of Diruptive innovation it is necessary to understand that it is a process that is not based on technologies at…

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Posted in Innovation Mobility 2.0 New Trends Technologies

The role of technologies in innovation

This entry is part 2 of 2 in the series Tech in Disruption

The key to the development of technological solutions IS NOT THE TECHNOLOGY!
The quantum leap of the Market is defining a role of technologies.

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