Posted in Fake-Trends

The misunderstanding on Artificial Intelligence

Today there is a lack of clarity about Artificial Intelligence and about the vision of the future that is proposed to us by big Companies,…

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Posted in Fake-Trends Marketing 2.0

The wrong interpretation of the Customer Experience

With Customer Experience today we use obsolete principles. It is necessary to change the paradigm of Marketing, which from a “subtle” persuasion system to the purchase of a product, MUST GO BACK TO BEING A PROCESS THAT STARTS FROM THE ANALYSIS OF THE REAL NEEDS OF PEOPLE.

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Posted in Crisis Disruptive Innovation Fake-Trends Industry 4.0 Innovation Smart City

‘A new approach for Smart City’≈

A reflection on the innovation of the Cities (Smart Cities), which leads to conclusions that are radically different from those that currently drive public and private projects in this area.
Some specific highly innovative projects

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Posted in crowd-ization Fake-Trends New Trends Trend Forecasting

The misunderstanding on the real meaning of the Trends (Meta-trends and Fake-trends) [1]

Today there seems to be a lot of confusion about the trends that are developing on the Market. That is, for each Trend, there are…

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Posted in Ecology Fake-Trends

The misunderstanding on ecology: electrification of devices that are not ecological in themselves

Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…

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Posted in Fake-Trends Technologies

Does it really exist to the possibility of having an Artificial Intelligence? (the unsustainability of the AI) [1]

Can a “machine” actually make correct decisions? Science, with fundamentals principles (many Nobels) says NO. Let’s see why.

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Posted in Disruptive Innovation Fake-Trends

Disruptive innovation: religion, scam or necessity for those who want to stay in the market?

Today the market continues to apply a non-disruptive mindset even when the data indicate this modality inexorably fails.
To innovate means to change. When there are major changes in the Society, it is necessary to adapt. There is no choice.
We are sure that we understand what radical (disruptive) innovation is?

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