Are the Autonomous Vehicles really disruptive?
Can Autonomous Vehicles be successful products in the current Disruption Market? Short Aswer: AUTONOMOUS VEHICLE DOES NOT REPRESENT DISRUPTIVE INNOVATION <see Why developing technologies are…
“Futuristic vision” and insustainable products: cases of Flying cars, Autonomous Vehicles and electric city car
The case of Flying Cars One of the most significant cases of unsustainable “futurist” products is probably that of Flying Cars (but the cases…
Beyond the focus on futurist goals
For example, in the Automotive sector the essential elements of the current futurist goals will remain. But the current “science fiction” aspects will be abandoned,…
The misunderstanding on Artificial Intelligence: why AI cannot be the future of innovation
Today there is a lack of clarity about Artificial Intelligence and about the vision of the future that is proposed to us by big Companies,…
The wrong interpretation of the Customer Experience
With Customer Experience today we use obsolete principles. It is necessary to change the paradigm of Marketing, which from a “subtle” persuasion system to the purchase of a product, MUST GO BACK TO BEING A PROCESS THAT STARTS FROM THE ANALYSIS OF THE REAL NEEDS OF PEOPLE.
‘A new approach for the Smart City’≈
A reflection on the innovation of the Cities (Smart Cities), which leads to conclusions that are radically different from those that currently drive public and private projects in this area.
Some specific highly innovative projects
The misunderstanding on the real meaning of the Trends (Meta-trends and Fake-trends) 
Today there seems to be a lot of confusion about the trends that are developing on the Market. That is, for each Trend, there are…
°The misunderstanding on ecology: electrification of devices that are not ecological in themselves
Most of the considerations on the near future of Business are wrong because they are based on a “linear” conception of the evolution of the…
Does it really exist to the possibility of having an Artificial Intelligence? (the unsustainability of the AI) 
Can a “machine” actually make correct decisions? Science, with fundamentals principles (many Nobels) says NO. Let’s see why.
Disruptive innovation: religion, scam or necessity for those who want to stay in the market?
Today the market continues to apply a non-disruptive mindset even when the data indicate this modality inexorably fails.
To innovate means to change. When there are major changes in the Society, it is necessary to adapt. There is no choice.
We are sure that we understand what radical (disruptive) innovation is?