How “revolutionary” Disruptive Innovation is: a new concept of Smartness and Connected
We must first remember that the Innovation evolved in two phases: 1. a linear innovation (also called Sustaining Innovation) in which the improvement of technologies…
Not disruptive technologies, but disruptive concept (enabling technologies)
Today the market is in crisis due to a wrong interpretation of the change taking place. This happens because the New is interpreted with…
Why current Design (and hi-tech) and disruptive innovation are incompatible (the “Human factor”)
● What IS and what IS NOT disrutpive innovation ● Why developing technologies are incompatible with disrutpive innovation ● What to do?
The need for a new generation of Automation (& Digitalization)
Towards a Human Oriented Automation
In a phase of radical (disruptive) changes, it no longer makes sense to improve current methods, tools and structures, BUT WE NEED TO CREATE NEW ONES. We need
We need a a “human oriented” automation that allows to develop products with a high value for the human being.
Does it really exist to the possibility of having an Artificial Intelligence? (the unsustainability of the AI) 
Can a “machine” actually make correct decisions? Science, with fundamentals principles (many Nobels) says NO. Let’s see why.
The new direction of the innovation (in particular for the Automotive)
At a time when Demand is radically changing, the Goals of Business strategies must be radically changed.
Disruptive innovation is not based on technologies
in times of crisis like the current one, Consumers have to fall back on PRODUCTS THAT CAN SATISFY REAL NEEDS. Innovation today
consists in “inventing” NEW FORMS OF USE VALUE OF THE PRODUCT.
The role of technologies in innovation (the key is not technology)
The key to the development of technological solutions IS NOT THE TECHNOLOGY!
The quantum leap of the Market of the disruptive innovation is re-defining a role of technologies.