In a phase of radical (disruptive) changes, it no longer makes sense to improve current methods, tools and structures, BUT WE NEED TO CREATE NEW ONES. We need
We need a a “human oriented” automation that allows to develop products with a high value for the human being.
Does it really exist to the possibility of having an Artificial Intelligence? (the unsustainability of the AI) 
Can a “machine” actually make correct decisions? Science, with fundamentals principles (many Nobels) says NO. Let’s see why.
in times of crisis like the current one, Consumers have to fall back on PRODUCTS THAT CAN SATISFY REAL NEEDS. Innovation today
consists in “inventing” NEW FORMS OF USE VALUE OF THE PRODUCT.