Posted in Disruptive Innovation Trend Forecasting/Market Analysis

Guidelines [2]: WHAT IS and WHAT IS NOT Disruptive innovation

This entry is part 2 of 4 in the series GUIDELINES for an analsysis of Business innovation

INTRODUCTION: THE NEED TO CLARIFY THE MEANING OF THE FUNDAMENTALS OF THE MARKET (OF THE BUSINESS)     Today, most of the big Companies’ strategies are bankrupt….

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

Guidelines [3]: COMPARATIVE TABLE of Keypoints of Disruptive/Sustaining Innovation

This entry is part 4 of 4 in the series GUIDELINES for an analsysis of Business innovation

Summary table of the keypoints of the two different forms of innovation, with which it is possible to assess which forms of innovation (Disruptive /…

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

INTRODUCTION  
 TO GUIDELINES TO DISRUPTIVE INNOVATION

Today, the many failures derive precisely from the lack of understanding of the essence of Disruptive innovation: The purpose of the Guidelines is to CLARIFY WHAT THE DISRUTPIVE INNOVATION REALLY IS. You can easily evaluate THE RESPONSE OF A BUSINESS TO THE RULES OF THE DISRUTPIVE INNOVATION

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

Guidelines [1]: Basic Q&A on Disruptive innovation

This entry is part 1 of 4 in the series GUIDELINES for an analsysis of Business innovation

We live in a time of profound social, market and government changes, which are the cause of a profound crisis (social chaos, economic crisis, etc.)….

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Posted in non-disruptive mindset Trend Forecasting/Market Analysis

Be careful: most successful companies are not real innovators (disruptive innovators)

Today we often fall into a fatal misunderstanding: to think that whoever is a successful big company today has followed the rules of the nascent…

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

The need to see the whole picture: integration of products into an eco-system

This entry is part 2 of 3 in the series Forecasting for the Disruption Age

To understand how Autonomous Vehicles cannot be the Car of the future it is necessary to understand the scenario in which it should fit into…

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Posted in Fake-Trends Trend Forecasting/Market Analysis

Are the Autonomous Vehicles really disruptive?

This entry is part 5 of 5 in the series FuturisticGoals & Sustainable Products

Can Autonomous Vehicles be successful products in the current Disruption Market? Short Aswer: AUTONOMOUS VEHICLE DOES NOT REPRESENT DISRUPTIVE INNOVATION <see  Why developing technologies are…

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Posted in Innovation Trend Forecasting/Market Analysis

Why does innovation fail today? The inability to understand in new Customer Needs

► THAT DEVELOPED TODAY BY THE MARKET IS NOT A REAL INNOVATION: IMPROVING THE QUALITY OF LIFE ► the market must perform a quantum leap – a shift paradigm – in which they can radically change the business.

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Posted in Trend Forecasting/Market Analysis

The need to understand the future scenario to understand the value of disruptive projects

This entry is part 1 of 3 in the series Forecasting for the Disruption Age

. To understand the validity of truly innovative ideas (for example disruptive innovation) IT IS NECESSARY TO UNDERSTAND WHAT WILL BE THE SCENARIO IN WHICH…

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Posted in Automotive Fake-Trends Trend Forecasting/Market Analysis

“Futuristic vision” and insustainable products: cases of Flying cars, Autonomous Vehicles and electric city car

This entry is part 4 of 5 in the series FuturisticGoals & Sustainable Products

  The case of Flying Cars One of the most significant cases of unsustainable “futurist” products is probably that of Flying Cars (but the cases…

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Posted in non-disruptive mindset Trend Forecasting/Market Analysis

Misunderstanding: the future is not futuristic as one imagines it today

This entry is part 2 of 5 in the series FuturisticGoals & Sustainable Products

  In an age of disruption or we grasp the essence of the trends that are transforming Society and Market, or ruinous strategies are developed….

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Posted in *INNOVA Crisis Trend Forecasting/Market Analysis

The problems of the Society and the Market (introduction to the INNOVA approach)≈

The incorrect interpretation of the new trends is the underlying problem of the current market. In this way serious misunderstandings and failed strategies are created. It is a question not only of radically changing our strategies, but also of ADOPTING A NEW VISION. The need to recover the law of Supply and Demand.

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Posted in crowd-ization Fake-Trends New Trends Trend Forecasting/Market Analysis

The misunderstanding on the real meaning of the Trends (Meta-trends and Fake-trends) [1]

Today there seems to be a lot of confusion about the trends that are developing on the Market. That is, for each Trend, there are…

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Posted in Marketing 2.0 Trend Forecasting/Market Analysis

The problems of the current Market strategies: toward a crowd participated Marketing

CURRENT MARKETING IS NOT ABLE TO INTERPRET THE NEW NEEDS OF CUSTOMERS. Thanks to Information Technologies today it is possible to change the role of Consumer by inserting them in the product development process.

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