Posted in *INNOVA Crisis Trend Forecasting

The problems of the Society and the Market (introduction to the INNOVA approach)≈

The incorrect interpretation of the new trends is the underlying problem of the current market. In this way serious misunderstandings and failed strategies are created. It is a question not only of radically changing our strategies, but also of ADOPTING A NEW VISION. The need to recover the law of Supply and Demand.

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Posted in crowd-ization Fake-Trends New Trends Trend Forecasting

The misunderstanding on the real meaning of the Trends (Meta-trends and Fake-trends) [1]

Today there seems to be a lot of confusion about the trends that are developing on the Market. That is, for each Trend, there are…

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Posted in Marketing 2.0 Trend Forecasting

The problems of the current Market strategies: toward a crowd participated Marketing

CURRENT MARKETING IS NOT ABLE TO INTERPRET THE NEW NEEDS OF CUSTOMERS. Thanks to Information Technologies today it is possible to change the role of Consumer by inserting them in the product development process.

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