Posted in Marketing 2.0

A new role for Advertising: the need for disruptive innovation of the Model

Advertisers must realize that it is no longer a matter of developing a one-way promotion (top-down) as it has been since the 1950s. In a…

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Posted in Marketing 2.0

Trend Forecasting for the Disruption Age

Big Player strategies very often are not able to achieve sales success: the cause is the inability to understand the real meaning of change (of Trends). It is necessary to ● understand the complexity of the interactive evolution of a system like the Market ● to go beyond the current Marketing.

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Posted in Marketing 2.0

Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market

THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.

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Posted in Marketing 2.0

Business problems: the difference between original and current marketing

The contraction in sales derives from the basic set-up of company strategies, and not from contingent critical factors.. It is necessary to understand the difference between the original conception of Marketing and the current conception of it. ● Marketing originally operates before the product definition ● current marketing has an opposite action: it presents itself to the potential Customer having already with a product, and tries to find for it a reason to purchase the product

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Posted in Bottom-Up Market Fake-Trends Marketing 2.0

The wrong interpretation of the Customer Experience

With Customer Experience today we use obsolete principles. It is necessary to change the paradigm of Marketing, which from a “subtle” persuasion system to the purchase of a product, MUST GO BACK TO BEING A PROCESS THAT STARTS FROM THE ANALYSIS OF THE REAL NEEDS OF PEOPLE.

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Posted in Biz-Plan Corporate 2.0 Industry 4.0/Smart Manufacturing Marketing 2.0

Towards a radically new model of Industry 4.0: introduction to a Smart Fabrication plan

This entry is part 2 of 2 in the series Beyond industry 4.0

The Fab Labs are part of the Market that is now at sunset (a failed Model). But from some qualities of Fab Labs new Business Models can be born (and new ways of Production/Distribution).

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Posted in Innovation Marketing 2.0

New mode of Innovation (Key of Changes #3)

This entry is part 3 of 4 in the series Key of Changes

In an era of profound changes, the concept of innovation itself must change. Today a substantial innovation is needed, which is able to develop a really-useful value for the Customer.

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Posted in Big Change Disruptive Innovation Marketing 2.0

A phase of radical changes (Key of Changes #1)

This entry is part 1 of 4 in the series Key of Changes

We live in an era of profound and rapid changes, in a breaking point° in the evolution of the Market: a Disruption Age° in which…

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Posted in Commerce 2.0 Consumerism 2.0 Marketing 2.0

Towards a new (real) sustainability: the mistake of focusing on the low price

The inability to understand the essence of change leads us to think that the response to the reduced spending of the Customers must be a reduced price of the product. But the plus point of the product is not the low-price (which is also necessary), but in its sustainability.

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Posted in Marketing 2.0 Trend Forecasting

The problems of the current Market strategies: toward a crowd participated Marketing

CURRENT MARKETING IS NOT ABLE TO INTERPRET THE NEW NEEDS OF CUSTOMERS. Thanks to Information Technologies today it is possible to change the role of Consumer by inserting them in the product development process.

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