Posted in Disruptive Innovation

C. Christensen and Purpose business (Job to be done)

The meaning of Disruptive Innovation (not yet fully understood) of “Job to be done” (service performed by the Product for the Customer) derives from the…

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The misconception about Disruptive Innovation: the testimony of C. Christensen

It is difficult to understand how we continue TO MISUNDERSTAND CHRISTENSEN’S IDEA, CITING THE THESIS OF THE FIRST BOOK THAT HE HIMSELF RADICALLY CHANGED. Disruptive…

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Posted in Disruptive Innovation Innovation

What disruption essentially is

This entry is part 1 of 4 in the series About Innovation

► The concept of disruption is not an “invention” of someone, but the description of a real phenomenon that affects our civilization. ► THE DISRUPTION IS IN ITSELF A NEUTRAL CONCEPT: it is positive for those who adapt to changes, and strongly negative for who remains on previous Models.

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Posted in Disruptive Innovation Innovation

The basic misunderstanding on Real (Disruptive) Innovation

This entry is part 2 of 4 in the series Misunderstandings on Disruptive Innovation

Disruptive innovation is a “revolution” of the context in which it operates: this means “radical change” (from the roots) of culture, of the mindset used up to that point (change of operating principles, of conception of values, of a design approach, of types of communication, etc.).

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