Currently in the market there is the rule of developing product according to Planned obsolescence (“death by design” of the product). That is according to…
We live in a time of profound social, market and government changes, which are the cause of a profound crisis (social chaos, economic crisis, etc.)….
INTRODUCTION: THE NEED TO CLARIFY THE MEANING OF THE FUNDAMENTALS OF THE MARKET (OF THE BUSINESS) Today, most of the big Companies’ strategies are bankrupt….
In developing a strategy of Disruptive innovation WHEN EVEN JUST A PART OF THE “OLD RULES” IS INTRODUCED, CONDITIONS ARE CREATED FOR THIS STRATEGY TO BE A FAILURE. Even when there is a potentially winning idea at the base of the product, if in the strategies a key element of the declining Market is introduced (Sustaining Innovation), the product cannot develop its potential in the nascent Market.
This because the two forms of innovation that we seek to integrate ARE TOTALLY DIFFERENT (“opposite”)
(the mindset of the two types of people operating within the Company is substantially different). CASE: Hybrid – John Deer