Posted in Marketing 2.0

A new role for Advertising: the need for disruptive innovation of the Model

This entry is part 3 of 5 in the series Beyond Current Marketing

Advertisers must realize that it is no longer a matter of developing a one-way promotion (top-down) as it has been since the 1950s. In a…

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Posted in Marketing 2.0

Business problems: the difference between original and current marketing

The contraction in sales derives from the basic set-up of company strategies, and not from contingent critical factors.. It is necessary to understand the difference between the original conception of Marketing and the current conception of it. ● Marketing originally operates before the product definition ● current marketing has an opposite action: it presents itself to the potential Customer having already with a product, and tries to find for it a reason to purchase the product

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