Posted in Innovation Mobility 2.0

The real innovation of Urban Mobility

Today we try to develop an innovation of Urban Mobility (and to create Mobility as a Service) with a wrong approach. The fact is that…

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Posted in Marketing 2.0 Trend Forecasting

The problems of the current Market strategies: toward a crowd participated Marketing

CURRENT MARKETING IS NOT ABLE TO INTERPRET THE NEW NEEDS OF CUSTOMERS. Thanks to Information Technologies today it is possible to change the role of Consumer by inserting them in the product development process.

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Posted in Innovation Mobility 2.0

Manifesto of Innovation: Basic principles Sustainable Innovation (pitch)

This entry is part 1 of 1 in the series Manifesto of Innovation

see full post Manifesto of Innovation . Innovation is not technology but to create Value for Users Basic principles Sustainable Innovation (from Manifesto of Innovation)…

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