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Innovation is not technology but to create Value for Users
Basic principles Sustainable Innovation (from Manifesto of Innovation)
1. INNOVATION IS TO FIND A SOLUTION TO A PROBLEM OF HUMAN BEINGS
2. THE HUMAN BEING IS THE CREATOR OF INNOVATION – Innovation is only a bottom-up innovation.
3. INNOVATION IS A RADICAL CHANGE (a paradigm shift) – Innovation is not improvement of the product (or an improvement in the process of developing it).
4. TO INNOVATE YOU NEED TO INNOVATE YOURSELF (CHANGE MINDSET AND STRUCTURE)
5. TO INNOVATE YOU MUST HAVE A VISION
6. INNOVATION IS A PROCESS OF CHANGE CONSTANTLY IN PROGRESS
Toward a solution
Today it is possible to overcome this problem by recovering the Entrepreneur’s ability to create value for the consumer in identifying with their needs.
But today the development of ICT makes it possible to further evolve this form of development of value: you can now bring the Crowd in the process of creating the product value (defining a Crowd-driven business ).
[See “Crowd driven economy” in the doc. “Mobility 2.0: White Paper “Crowd driven economy” in the doc. “Mobility 2.0: White Paper ]
This is to take into account new technological and social trend (which is currently trying to adapt to outdated models): today they are not an option, they are an urgent, inescapable demand for change from below.
That is necessary, upstream of all, taking into account factors such as post-industrial dimension where we are now (Industry 4.0, Makers, etc …. – Today still thinks in terms Industrial Age).
< see “The role of technologies in innovation” >
