Innovation is not technology but to create Value for Users
Today it is possible to overcome this problem by recovering the Entrepreneur’s ability to create value for the consumer in identifying with their needs.
But today the development of ICT makes it possible to further evolve this form of development of value: you can now bring the Crowd in the process of creating the product value (defining a Crowd-driven business ).
This is to take into account new technological and social trend (which is currently trying to adapt to outdated models): today they are not an option, they are an urgent, inescapable demand for change from below.
That is necessary, upstream of all, taking into account factors such as post-industrial dimension where we are now (Industry 4.0, Makers, etc …. – Today still thinks in terms Industrial Age).