In an era of profound Disruption of the Market (and of the Society) it is necessary to implement a disruption of the approach to Customer Needs. <see Trend Forecasting for the Disruption Age>
A disruption that goes:
► from the GENERAL (generic) to the SPECIFIC
► from the Global to Local
► from the Consumer Trend to the Need of the Person
► from the PREDICTION (of a Trend) to the discovery of the NEED OF ONE PERSON.
This is possible by adopting a Product Disruptive Innovation. But above all, upstream, from a radical (disrptive) transformation of the way of doing Business: <see Introduction to Guidelines to disruptive innovation >
1) radical change of Marketing: which must return to being a way to create a product based on needs of the Customers (while today it follows the “easy way” of inventing purchase reasons for products that have little to do with people’s needs) <see The problems of the current Market strategies: toward a crowd participated Marketing>
A Marketing that it is no longer able to develop attractive products for the Customer <see The wrong interpretation of the Customer Experience >
Only in this way the Business will be able to understand the new Demand <see New modality of Consumerism: the New Demand (Key of Changes #2)>
2) radical change of Product and Company: a disruptive innovation of mindset, structure, design / production / distribution modality). <see How can companies change themselves?and *Towards a radically new model of Industry 4.0: introduction to a Smart Fabrication plan >
