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A new approach for the interpretation of the needs of the Customer

In an era of profound Disruption of the Market (and of the Society) it is necessary to implement a disruption of the approach to Customer…

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INTRODUCTION  
 TO GUIDELINES TO DISRUPTIVE INNOVATION -BkUp

The situation today is paradoxical: things go wrong but AS FAR AS THE BIG PLAYER DOES SOMETHING TO IMPROVE THE SITUATION THINGS DO NOT IMPROVE…

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°Integral Innovation – Innovation Ecosystem

Innovation, in the current disruption market phase, in which the Society is going through a period of radical change in every sector of social life…

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°The hidden demand (the virtuous circle of innovation)

One of the problems of interpreting consumer needs is that in moments of change like the current one (disruption) THE NEEDS ARE MOST PARTLY HIDDEN…

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We don’t need futurist, but a new generation of Designers

We do not  need  futurists. The future of Incumbents who live in the “imaginary” world,the world that “sell” to the Customer, and in which they…

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Posted in . Disruptive Innovation

Rules Of Disruptive Innovation (Table)

The Market innovation required today is Disruptive Innovation. Competitive advantage of the Product is no longer in improving the current types of products, but in…

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## test popup Guidelines [3]: COMPARATIVE TABLE of Keypoints of Disrutpive/Sustaining Innovation -BkUp

This entry is part 3 of 5 in the series GUIDELINES for an analsysis of Business innovation

###### TEST ######Summary table of the keypoints of the two different forms of innovation, with which it is possible to assess which forms of innovation…

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°Beyond the Integrated Architecture: the Modular Architecture

The market is therefore in crisis because it is no longer able to sell products that provide almost entirely benefits to producers (who no longer…

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The Over-serving/Under-serving problem of the Incumbents

One of the problems of the current Market (del Incumbents) is that in it, at the same time, the Customers are Over-served and Under-served. In…

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Why the less developed areas are a great example of Disruptive Innovation

The Disrtuptive innovation, that is the quality of the new generation of products required by the new demand does not start anymore from the research…

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Strategy in Tech are not dead, but extremely vulnerable

It is not that traditional strategies have no more space: in the current phase of disruption <.see Why disruptive innovation is not an option> them…

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Maybe we are entering an age of change, and we must change mindset

[a replay to document by Forrester “A New Marketing Era“] “Maybe” we are entering a disruption phase, in which the meanings of terms are radically…

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Posted in . Marketing 2.0

°Beyond the Digital Revolution

The success of the companies that develop disruptive innovation does not depend at all on the Customer Experience, which is a concept that is based…

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The success of the new Companies does not depend on the “Customer Experience”

The success of the companies that develop disruptive innovation does not depend at all on the Customer Experience, which is a concept that is based…

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AirPods noise cancellation: how innovation, to develop stunning performance, ends up becoming a danger to the life of the Customer

It is truly surprising that no one seems to realize how innovation can become dangerous for customers. The point is that innovation has always been…

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°How small Startups can take customers away from big companies?

1) Startups that today put the Incumbents in difficulty – the established Business in the sector – DO NOT ENTER IN COMPETITION WITH CON BIG…

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How does work change with the availability of new technologies?

In order to understand how the world of work will look in the future (the production methods, the way people work, etc.) the current technological…

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The basics of the Disruptive innovation process: the Lateral thinking

This entry is part 4 of 5 in the series Culture of Innovation/Intuition

In the Disruptive Age market, in order to satisfy the new Demand first of all it is necessary to redefine your mindset. In order to…

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‘Some misunderstandings about disruptive innovation

. . ● IT DOES NOT MATTER TO DO THE FIRST THINGS IN A BETTER WAY: the ongoing disruption is a quantum leap in which…

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°The importance of understanding how barriers to innovation work

To understand why the barriers to innovation are placed on the market today, we must first understand why these barriers have been set by the…

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Disruption overturns the methods of product development: the participated Marketing

Due to the barrier to innovation (real, disruptive) posed by the incumbents, a “bass innovation” is being developed, crowd sourcing. <see Towards a New Marketing…

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China is not a disruptive market at all

China is by no meansa place in which Disruptive Innovation develops (and it is therefore destined to lose the confrontation with the Western Market in…

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Why Industry leaders do not defend the new Markets of disruptive innovation

Industry leaders cannot defend the marketdeveloped by disruptors asTHIS MARKET IS PUTTING AN END TO THEIR BUSINESS (at least in their current size). Mindset and…

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The conflict between the old and the new Business model

In order to develop the new Value required by the New Demand it is necessary to develop Disruptive Innovation both in the Company (mindset and…

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‘On failure of big Companies: the need to create a new Market

Some considerations about the interesting article by Salim Ismail “Is Your Company Fighting Innovation?“ . Competitors are not the problem of the disruptive innovation phase…

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Big companies choose to try to follow the declining Market rather than try to understand the new Trends

“Our strong preference is to go all-in where the market is heading, as opposed to hybrids as a way to hedge our bets,” said Scott…

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The problem of Market analysis with a non-disruptive mindset (not really innovative)

AlixPartners analyzes the Market incurring the error of framing the problem of innovation of the near future with the tools of the current market. That…

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Decalogue of Rules of Disruptive innovation

This entry is part 4 of 5 in the series GUIDELINES for an analsysis of Business innovation

In the first place it is necessary to clarify the meaning of the term innovation [ see ‘Manifesto of Innovation (1): the basic principles of sustainable…

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Posted in . Marketing 2.0

°A real disruptive innovation radically changes the relationship with the Customer

This entry is part 5 of 5 in the series Beyond Current Marketing

Develop Disruptive innovationmeans firstinnovate your business model. In other words, it is necessary to transform in a disruptive way ● your mind-set, your own structures….

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