I think it is necessary to clarify that:
1) today there is very little Disrutpive Innovation – what there is is an application by a few successful Startups. But the great majority of Startups are fake D.I. <see.Be careful: most successful companies are not real innovators (disruptive innovators) >
That is, there is absolutely no culture of Disrutpive Innovation: who speaks – Consultants, Professors, Journalists, etc … – except rare exceptions, he doesn’t know what he’s talking about. <see.Be careful: most successful companies are not real innovators (disruptive innovators) >
2) The concept of Disruptive Innovation was updated by C. Christensen himself, in “Competing Against Luck” where among other things he clarifies – with the concept of “Job to be done” – that the real D.I. it is not technological, but linked to the “human factor”: it is a service component that the product carries out for the Customer. <see Guidelines [1]: Basic Q&A on Disruptive innovation >.
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For these reasons I think we must work on two fronts:
■ THE THEORETICAL FRONT, to develop and spread a real Disruptive Innovation Culture (which practically only C. Christensen seems to be able to develop).
And therefore clarify substantial points of the D.I. how: ● an entrepreneurial approach is needed ● not to evolve existing products, but to create a new generation of products from scratch (creating a new market sector) ● no Big Data analysis is needed, but the ability to understand the real Needs of the new Demand exploring the current non-consuming niches ● developing products that are integrated into an Ecosystem that includes existing products on the Market and non-consuming niches ● Makers/Proximiity Business ready ● etc … <see Guidelines [3]: Table for Assessing Disruptive Innovation >
Doing something else means creating Hybrid Innovation, which introduces conflicting elements into the strategy, and leads it to fail in the long run <see The failure of Hybrid innovation (Disruptive + Sustaining Innovation) >
■ THE “PRACTICAL” FRONT: the assessment of the actual compliance of the Businesses with the DI (both on current and planned businesses). In this regard, I am developing the Guidelines for Assessing Disruptive Innovation which includes the Table for Assessing Disruptive Innovation.
For an effective assessment of the quality of a product's innovation, the "TrendInsights's Guidelines to Disruptive Innovation" was developed, which offers:
1) an essential description of the meaning and methods of Disruptive innovation, and
2) a methodology for those who want to start a Disruptive Innovation business.
3) a Table summarizing the quality of the Disruptive Innovation for an assessment of business innovation capacity (usable both for developing a new Business and for analyzing Business already in progress).
<see "TrendInsights's Guidelines to Disruptive Innovation" >
