Posted in Disruptive Innovation Innovation

What disruption essentially is

► The concept of disruption is not an “invention” of someone, but the description of a real phenomenon that affects our civilization. ► THE DISRUPTION IS IN ITSELF A NEUTRAL CONCEPT: it is positive for those who adapt to changes, and strongly negative for who remains on previous Models.

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Posted in .

Decalogue of Rules
of Disruptive innovation

In the first place it is necessary to clarify the meaning of the term innovation [ see ‘Manifesto of Innovation (1): the basic principles of sustainable…

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Posted in Consumerism 2.0 Ecology Governance 2.0 Politics 2.0 Social Impact Sustainability

The misunderstanding on ecology (we need disruptive innovation in Ecology)

Today we live in a time of radical changes (disruption) that produce significant effects in the Society (and therefore in the Market). . The sectors…

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Posted in Marketing 2.0

Business problems: the difference between original and current marketing

The contraction in sales derives from the basic set-up of company strategies, and not from contingent critical factors.. It is necessary to understand the difference between the original conception of Marketing and the current conception of it. ● Marketing originally operates before the product definition ● current marketing has an opposite action: it presents itself to the potential Customer having already with a product, and tries to find for it a reason to purchase the product

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Posted in Corporate 2.0

Why the big companies cannot innovate within them [1]

This entry is part 2 of 3 in the series Why the big companies cannot innovate within them

It is useless to try to bring innovationinto companies that are not themselves innovated (which are structured on an obsolete mindset). The innovation currently needed…

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Posted in Mobility 2.0

Mobility 2.0 – White Paper: why the failure of Mobility

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Posted in .

LiteMotive: the new future of Mobility

A new direction in the development of Automotive that, in the urban context, radically redefines vehicles and ways of traveling LiteMotive is a Sustainable Mobility…

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Posted in Innovation

‘Manifesto of Innovation (2): Innovation in the new post-industrial Market’≈

This entry is part 3 of 3 in the series Manifesto of Innovation

A third phase of the development of the modern (post-industrial) Company / Market is in progress. THE SOCIETY MANAGEMENT AND DEVELOPMENT PROCESS IS NOW MANAGED “BOTTOM UP”. A new Economy based on Subsidiarity is developed, and A POST-INDUSTRIAL PRODUCTION MODE THAT EXCEEDS THE “MASS PRODUCTION”.

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Posted in Disruptive Innovation Innovation Sustainability

‘Manifesto of Innovation (1): the basic principles of sustainable innovation’≈

This entry is part 2 of 3 in the series Manifesto of Innovation

Today there is no critical reflection on the failures of the Market, and therefore it continues unabated to proceed WITH THE SAME MINDSET (PARADIGM) WHICH HAS PRODUCED THE PROBLEMS THAT WE WANT TO SOLVE. A reflection on the basic principles of sustainable innovation.

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Posted in Disruptive Innovation Innovation

Introduction to the Disruptive Innovation: the concept of Innovation [1]

THE CONCEPT OF INNOVATION IN ITSELF MUST BE RADICALLY CHANGED.
Innovation based on a continuous improvement of the products does not work when in History there are radical changes (as it was, for example, in the Industrial Revolution, or as it happens now).

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Posted in *INNOVA Crisis Trend Forecasting

The problems of the Society and the Market (introduction to the INNOVA approach)≈

The incorrect interpretation of the new trends is the underlying problem of the current market. In this way serious misunderstandings and failed strategies are created. It is a question not only of radically changing our strategies, but also of ADOPTING A NEW VISION. The need to recover the law of Supply and Demand.

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Posted in Biz-Plan Corporate 2.0 Industry 4.0/Smart Manufacturing Marketing 2.0

Towards a radically new model of Industry 4.0: introduction to a Smart Fabrication plan

This entry is part 2 of 2 in the series Beyond industry 4.0

The Fab Labs are part of the Market that is now at sunset (a failed Model). But from some qualities of Fab Labs new Business Models can be born (and new ways of Production/Distribution).

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Posted in crowd-ization Fake-Trends New Trends Trend Forecasting

The misunderstanding on the real meaning of the Trends (Meta-trends and Fake-trends) [1]

Today there seems to be a lot of confusion about the trends that are developing on the Market. That is, for each Trend, there are…

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Posted in Fake-Trends Technologies

Does it really exist to the possibility of having an Artificial Intelligence? (the unsustainability of the AI) [1]

Can a “machine” actually make correct decisions? Science, with fundamentals principles (many Nobels) says NO. Let’s see why.

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Posted in Disruptive Innovation Innovation

The basic misunderstanding on Real (Disruptive) Innovation

Disruptive innovation is a “revolution” of the context in which it operates: this means “radical change” (from the roots) of culture, of the mindset used up to that point (change of operating principles, of conception of values, of a design approach, of types of communication, etc.).

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