► The concept of disruption is not an “invention” of someone, but the description of a real phenomenon that affects our civilization. ► THE DISRUPTION IS IN ITSELF A NEUTRAL CONCEPT: it is positive for those who adapt to changes, and strongly negative for who remains on previous Models.
Today we live in a time of radical changes (disruption) that produce significant effects in the Society (and therefore in the Market). . The sectors…
The contraction in sales derives from the basic set-up of company strategies, and not from contingent critical factors.. It is necessary to understand the difference between the original conception of Marketing and the current conception of it. ● Marketing originally operates before the product definition ● current marketing has an opposite action: it presents itself to the potential Customer having already with a product, and tries to find for it a reason to purchase the product
It is useless to try to bring innovationinto companies that are not themselves innovated (which are structured on an obsolete mindset). The innovation currently needed…
A third phase of the development of the modern (post-industrial) Company / Market is in progress. THE SOCIETY MANAGEMENT AND DEVELOPMENT PROCESS IS NOW MANAGED “BOTTOM UP”. A new Economy based on Subsidiarity is developed, and A POST-INDUSTRIAL PRODUCTION MODE THAT EXCEEDS THE “MASS PRODUCTION”.
Today there is no critical reflection on the failures of the Market, and therefore it continues unabated to proceed WITH THE SAME MINDSET (PARADIGM) WHICH HAS PRODUCED THE PROBLEMS THAT WE WANT TO SOLVE. A reflection on the basic principles of sustainable innovation.
THE CONCEPT OF INNOVATION IN ITSELF MUST BE RADICALLY CHANGED.
Innovation based on a continuous improvement of the products does not work when in History there are radical changes (as it was, for example, in the Industrial Revolution, or as it happens now).
The incorrect interpretation of the new trends is the underlying problem of the current market. In this way serious misunderstandings and failed strategies are created. It is a question not only of radically changing our strategies, but also of ADOPTING A NEW VISION. The need to recover the law of Supply and Demand.
The Fab Labs are part of the Market that is now at sunset (a failed Model). But from some qualities of Fab Labs new Business Models can be born (and new ways of Production/Distribution).
Today there seems to be a lot of confusion about the trends that are developing on the Market. That is, for each Trend, there are…
Does it really exist to the possibility of having an Artificial Intelligence? (the unsustainability of the AI) 
Can a “machine” actually make correct decisions? Science, with fundamentals principles (many Nobels) says NO. Let’s see why.
Disruptive innovation is a “revolution” of the context in which it operates: this means “radical change” (from the roots) of culture, of the mindset used up to that point (change of operating principles, of conception of values, of a design approach, of types of communication, etc.).