Posted in Disruptive Innovation Innovation

What disruption essentially is

This entry is part 1 of 4 in the series About Innovation

► The concept of disruption is not an “invention” of someone, but the description of a real phenomenon that affects our civilization. ► THE DISRUPTION IS IN ITSELF A NEUTRAL CONCEPT: it is positive for those who adapt to changes, and strongly negative for who remains on previous Models.

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Posted in .

Decalogue of Rules of Disruptive innovation

This entry is part 5 of 5 in the series GUIDELINES for an analsysis of Business innovation

In the first place it is necessary to clarify the meaning of the term innovation [ see ‘Manifesto of Innovation (1): the basic principles of sustainable…

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

Guidelines [2]: WHAT IS and WHAT IS NOT Disruptive innovation

This entry is part 3 of 5 in the series GUIDELINES for an analsysis of Business innovation

INTRODUCTION: THE NEED TO CLARIFY THE MEANING OF THE FUNDAMENTALS OF THE MARKET (OF THE BUSINESS)     Today, most of the big Companies’ strategies are bankrupt….

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

Guidelines [3]: Table for Assessing Disruptive Innovation

This entry is part 4 of 5 in the series GUIDELINES for an analsysis of Business innovation

Disruptive Innovation require new Disruptive Criteria. A Table of Keypoints aimed at a diagnostic assessments of Business innovation capacity.

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Posted in Disruptive Innovation Trend Forecasting/Market Analysis

INTRODUCTION  
TO GUIDELINES TO DISRUPTIVE INNOVATION

This entry is part 1 of 5 in the series GUIDELINES for an analsysis of Business innovation

Today, the many failures derive precisely from the lack of understanding of the essence of Disruptive innovation: The purpose of the Guidelines is to CLARIFY WHAT THE DISRUTPIVE INNOVATION REALLY IS. You can easily evaluate THE RESPONSE OF A BUSINESS TO THE RULES OF THE DISRUTPIVE INNOVATION

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Posted in . Disruptive Innovation

Rules Of Disruptive Innovation (Table)

The Market innovation required today is Disruptive Innovation. Competitive advantage of the Product is no longer in improving the current types of products, but in…

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Posted in Disruptive Innovation

The failure of Hybrid innovation (Disruptive + Sustaining Innovation)

In developing a strategy of Disruptive innovation WHEN EVEN JUST A PART OF THE “OLD RULES” IS INTRODUCED, CONDITIONS ARE CREATED FOR THIS STRATEGY TO BE A FAILURE. Even when there is a potentially winning idea at the base of the product, if in the strategies a key element of the declining Market is introduced (Sustaining Innovation), the product cannot develop its potential in the nascent Market.
This because the two forms of innovation that we seek to integrate ARE TOTALLY DIFFERENT (“opposite”)
(the mindset of the two types of people operating within the Company is substantially different). CASE: Hybrid – John Deer

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Posted in Technologies

Not disruptive technologies, but disruptive concept (enabling technologies)

This entry is part 4 of 4 in the series Tech in Disruption

  Today the market is in crisis due to a wrong interpretation of the change taking place. This happens because the New is interpreted with…

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Posted in Fake-Trends Trend Forecasting/Market Analysis

Are the Autonomous Vehicles really disruptive?

This entry is part 5 of 5 in the series FuturisticGoals & Sustainable Products

Can Autonomous Vehicles be successful products in the current Disruption Market? Short Aswer: AUTONOMOUS VEHICLE DOES NOT REPRESENT DISRUPTIVE INNOVATION <see  Why developing technologies are…

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Posted in Innovation Trend Forecasting/Market Analysis

Why does innovation fail today? The inability to understand in new Customer Needs

► THAT DEVELOPED TODAY BY THE MARKET IS NOT A REAL INNOVATION: IMPROVING THE QUALITY OF LIFE ► the market must perform a quantum leap – a shift paradigm – in which they can radically change the business.

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Posted in Trend Forecasting/Market Analysis

The need to understand the future scenario to understand the value of disruptive projects

This entry is part 1 of 3 in the series Forecasting for the Disruption Age

. To understand the validity of truly innovative ideas (for example disruptive innovation) IT IS NECESSARY TO UNDERSTAND WHAT WILL BE THE SCENARIO IN WHICH…

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Posted in Governance 2.0

Why the “joint” between Business and Public Institutions can no longer work

This entry is part 2 of 3 in the series Social Governance

Joints between Businesses and Public Sector institutions are part of the world today in rapid “disruption”. In other words, this is the phase of evolution…

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Posted in Consumerism 2.0 Culture Ecology Governance 2.0 Politics 2.0 Social Impact Sustainability

The misunderstanding on ecology (we need disruptive innovation in Ecology)

This entry is part 3 of 5 in the series New Sustainable Qualities

[Summary] Ecology is today one of the sectors in which disruption is most evident. ► IN THE CURRENT HIGHLY DISRUPTIVE CONTEXT IT IS NECESSARY TO…

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Posted in Marketing 2.0

Business problems: the difference between original and current marketing

The contraction in sales derives from the basic set-up of company strategies, and not from contingent critical factors.. It is necessary to understand the difference between the original conception of Marketing and the current conception of it. ● Marketing originally operates before the product definition ● current marketing has an opposite action: it presents itself to the potential Customer having already with a product, and tries to find for it a reason to purchase the product

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Posted in Company 2.0

Why the big companies cannot innovate within them [1]

This entry is part 2 of 6 in the series Why the big companies cannot innovate within them

  It is useless to try to bring innovation into companies that are not themselves innovated (which are structured on an obsolete mindset). The innovation…

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