Posted in Bottom-Up Market Marketing 2.0

°Crowd-driven Innovation/Crowdsourcing

Crowd is the basic resource of the new economy. The Principle, in terms of social sciences and the market is: the satisfaction of needs can…

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Posted in Marketing 2.0

Towards a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market

This entry is part 1 of 5 in the series Beyond Current Marketing

THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.

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Posted in Innovation New Trends

Innovation is intrinsically (historically) bottom-up

Innovation is a modern concept to define the flow of inventions that have so far determined the so-called Progress of Humanity. And innovation has always…

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