The strategies used so far have created a “doped” Market situation that has created problems for the Customers (low product quality, excessive costs, etc.). Now, new spontaneous (Crowd-driven) Trend are arising that are in contrast with these strategies. INNOVA presents some concepts of new generation solutions.
Today there seems to be a lot of confusion about the trends that are developing on the Market. That is, for each Trend, there are…
Innovation is a modern concept to define the flow of inventions that have so far determined the so-called Progress of Humanity. And innovation has always…
Today there is no real innovation (attractive and sustainable for Customer), both by the part of the Big Player of the Market and by the part of the Public Administration. ► the Public Administration continues to be oriented towards costly (insustanable) solutions ► the Big Players of the Market continue to develop a pseudo-innovation █ THE LACK OF A VALUE-ORIENTED INNOVATION (effectively useful and sustainable): it is necessary
TO RESET THE INNOVATION.
The introduction of new tools (based, on ICT, IoT, …), and the development of new ways of social interaction and new modes of work and consumption, is inducing a virtuous circle of evolution in the Society.
The “revolution” (dirsruption) that is transforming the world of production is a phenomenon radically different from the one today defined as Industry 4.0.
The change concerns not only the product, but everything connected to it. Today it is necessary: a rethinking ● the why of a product ● the ideation/design process ● the production/distribution process. We move on to a new era of the new Economy: the Context economy.
The key to the development of technological solutions IS NOT THE TECHNOLOGY!
The quantum leap of the Market of the disruptive innovation is re-defining a role of technologies.