Toward a New Marketing (1): beyond the Analytic Marketing, toward a pro-sumer Market°

THE CURRENT CONCEPT OF MARKET ANALYSIS (as observation / or Listening to Customers) IS OBSOLETE, Big Data strategies must be replaced by Marketing of Pro-sumers.

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Crowd-driven Innovation/Crowdsourcing°

CROWD IS THE BASIC RESOURCE OF THE NEW ECONOMY. The satisfaction of needs can be developed effectively only when the holders of the needs are directly involved in the solution design process.

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Posted in Marketing 2.0 Trend Forecasting

The problems of the current Market strategies: toward a crowd participated Marketing

CURRENT MARKETING IS NOT ABLE TO INTERPRET THE NEW NEEDS OF CUSTOMERS. Thanks to Information Technologies today it is possible to change the role of Consumer by inserting them in the product development process.

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