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The success of the new Companies does not depend on the “Customer Experience”

The success of the companies that develop disruptive innovation does not depend at all on the Customer Experience, which is a concept that is based…

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Posted in Bottom-Up Market Fake-Trends Marketing 2.0

The wrong interpretation of the Customer Experience

This entry is part 4 of 5 in the series Beyond Current Marketing

With Customer Experience today we use obsolete principles. It is necessary to change the paradigm of Marketing, which from a “subtle” persuasion system to the purchase of a product, MUST GO BACK TO BEING A PROCESS THAT STARTS FROM THE ANALYSIS OF THE REAL NEEDS OF PEOPLE.

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